Prime Video adds TikTok-style ‘Clips’ feed, following Netflix and Disney
▼ Summary
– Amazon is adding a short-form video feed called “Clips” to the Prime Video app, launching first in the U.S.
– Clips shows snippets of Prime Video shows to hook viewers, allowing them to add titles to watchlists, share, or access content.
– The feature was first tested during the NBA season with highlights in a TikTok-like scrolling format.
– Prime Video follows Netflix, Peacock, Tubi, and Disney, which have rolled out similar short-form feeds to promote discovery.
– Clips is initially available to select U.S. customers on iOS, Android, and Fire tablets, with broader rollout planned for summer.
Amazon is bringing a short-form video feed to its streaming platform, introducing a new feature called “Clips” within the Prime Video app, as announced on Friday.
Initially launching in the United States, Clips will showcase snippets of shows available on Prime Video, designed to capture viewer attention and encourage them to explore the full series. From any clip, users can instantly add the corresponding title to their watchlist, share it with others, or directly navigate to rent, buy, or stream it through their existing subscription.
“Clips gives customers a whole new way to browse with short, personalized snippets tailored to their interests,” said Brian Griffin, Prime Video’s director of Global Application Experiences, in a prepared statement. “Whether they have a few minutes to scroll or are looking for something to watch when they have more time, entertainment is just a tap away.”
Amazon previously tested this vertical scrolling format during the NBA season, offering game highlights that viewers could flip through much like TikTok content.
The move comes as no surprise, given that major competitors like Netflix, Peacock, Tubi, and Disney have all recently introduced similar discovery-focused features. Netflix’s own short-form feed also carries the Clips name, underscoring the industry-wide shift toward bite-sized browsing.
The rollout begins with select U. S. customers on iOS, Android, and Fire tablets, with a broader launch planned for this summer. To access Clips, users can scroll down on the Clips carousel from the Prime Video mobile home page, which then opens a full-screen vertical feed.
(Source: TechCrunch)
