Topic: user engagement
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Meta's New Chatbots Message You First to Boost Engagement
Meta is testing AI chatbots on Messenger, WhatsApp, and Instagram that proactively message users based on past interactions, aiming to boost engagement but raising privacy and safety concerns. The chatbots will only initiate follow-ups after five user interactions within 14 days, with options to ...
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Designing the Perfect AI Companion for Wellness
Tolan, a purple alien chatbot by Portola, promotes mental health by encouraging real-world connections and meaningful conversations, unlike traditional engagement-focused chatbots. Portola secured $20M in Series A funding, with Tolan attracting 100,000 monthly users and $12M in projected annual r...
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Google's Offerwall Aims to Offset AI's Impact on Publisher Revenue
Google's new Offerwall feature helps publishers diversify revenue streams by offering alternative content access methods like micropayments, surveys, and video ads, with AI-driven optimization for display timing. Early adopters, such as Sakal Media Group, report significant benefits...
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Desktop Google Discover Now Features RollerAds
Google Discover is expanding to desktop, offering publishers and advertisers new opportunities to reach broader audiences, given desktop's significant share of global internet traffic. RollerAds, a leading ad network, provides tools like push notifications and direct click campaigns to help publi...
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Portyl App Revives Ancient Ruins With Immersive AR Travel
The Portyl app uses cutting-edge AR and AI to provide 3D reconstructions of historical sites with geospatial accuracy, offering immersive tours in 60+ languages developed by gaming industry veterans. Powered by Unity and Niantic Spatial tech, the app overlays dynamic his...
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