Topic: user engagement
-
AI Study: The Future of Search Revealed
Google's AI Mode creates a self-contained search experience where users rarely click out of the AI-generated panel, spending significant time interacting with the content instead. Clicks in AI Mode are predominantly transactional, with most sessions recording no external website visits and users ...
Read More » -
Why Google Changes Your Headlines (And How to Adapt)
Google rewrites headlines to better match user intent and improve click-through rates, using engagement data to deliver the most relevant content. Key factors influencing title changes include semantic alignment with page content, satisfactory user click behavior, and accurate reflection of searc...
Read More » -
Mustafa Suleyman Vows No Sex Robots Will Be Built
AI development navigates emotional engagement without requiring extremes, with explicit boundaries like prohibiting sex robots to maintain ethical guidelines. Corporate values shape AI personalities, as seen in Microsoft's principled approach and user reactions to personality adjustments in model...
Read More » -
X's New Link Strategy Aims to Keep You in the App
X is testing a new iOS interface that minimizes the original post into a bottom bar when clicking external links, keeping engagement actions like liking and reposting accessible to reduce user drop-off. The update aims to address the underperformance of link-containing posts by preventing users f...
Read More » -
ChatGPT Evolves Into an App Platform for Marketing
ChatGPT is evolving into an application platform, integrating third-party services like Spotify and Expedia, positioning it as a high-intent marketing channel for its 800 million active users. Users can activate these apps by naming them or through AI-driven suggestions, embedding services seamle...
Read More » -
Tinder Introduces New Dating Modes for Better Matches
Tinder is introducing new modes like Double Date and College Mode to focus on better, more intentional matches rather than just increasing the number of potential partners. Double Date enables friends to match with other pairs, leading to a 25% increase in messages per match, while College Mode e...
Read More » -
Facebook's 'Poke' Feature Is Making a Comeback
The Facebook Poke feature is experiencing a resurgence, especially among younger users, and has been upgraded with gamified elements like poke counts and reward icons to boost engagement. Meta's strategy aims to replicate the habitual interaction seen on platforms like Snapchat and TikTok, though...
Read More » -
20-Year-Old Dropouts Built AI Notetaker Turbo AI to 5M Users
Turbo AI, founded by 20-year-old college dropouts, has rapidly grown to five million users and eight-figure annual revenue, adding 20,000 new users daily while remaining profitable. The platform originated from the founders' personal struggles with note-taking in college and now uses AI to genera...
Read More » -
ChatGPT App Downloads and Daily Use Are Slowing
Global downloads and daily active users for the ChatGPT app have significantly slowed and plateaued since April, indicating the end of its explosive growth phase. User engagement in the U.S. has declined, with both time spent in the app and session frequency dropping, suggesting a shift from expe...
Read More » -
Threads Launches 24-Hour Disappearing 'Ghost Posts'
Threads is introducing "ghost posts," a feature that allows users to share content that automatically archives after 24 hours, aiming to encourage spontaneous and informal conversations without a permanent digital footprint. To create a ghost post, users tap a ghost icon in the mobile app, and th...
Read More » -
Facebook's New Look: The TikTok Transformation
Facebook is adopting a TikTok-inspired short-form video strategy, enhancing its recommendations engine to deliver more relevant Reels and revitalize the platform under Meta's leadership. The platform now prioritizes fresh content by showing 50% more same-day Reels and introduces "friend bubbles" ...
Read More » -
How Your AI Chats Shape Your Feed and Ads
Meta will use conversations with its AI assistants to personalize content and ads across Facebook and Instagram, leveraging data from over a billion monthly users to enhance its recommendation systems. This approach allows for sharper, more timely ad targeting by analyzing real-time user intent, ...
Read More » -
Apple's iOS 26 SMS Update May Reduce User Engagement
iOS 26 introduces an "Unknown Sender" filter that will divert SMS messages from unrecognized numbers away from the main inbox, challenging brands that rely on broad campaigns. To adapt, marketers must focus on personalized, value-driven messaging and encourage users to save their numbers as conta...
Read More » -
Reddit Seeks Lucrative AI Deals with Google and OpenAI
Reddit is negotiating more lucrative AI data deals with companies like Google and OpenAI, seeking greater financial compensation and strategic user growth. The platform is pushing for a dynamic pricing model where payment is tied to how significantly its content influences AI-generated responses....
Read More » -
5 Must-See AI Search Stories: September 2025 Update
SEO remains essential in an AI-driven search landscape, requiring a strategic, brand-conscious, and user-first approach to maintain competitiveness. Google continues to dominate search despite the rise of generative AI and answer engines, though AI overviews are reducing click-through rates and c...
Read More » -
5 Proven Ways to Optimize Content for Perplexity AI
Perplexity AI prioritizes freshness, user engagement, and authoritative sources in its ranking system, so aligning content with these factors can enhance visibility and drive traffic. To optimize content, focus on high-impact topics like AI and technology, integrate semantic keywords naturally, a...
Read More » -
Grow Your Business Instagram Following: 10 Proven Strategies
Instagram is a crucial platform for businesses to connect with over a billion monthly active users, but building an authentic and engaged following requires strategic effort and avoiding shortcuts like purchasing followers. Key strategies include setting up a professional business profile, consis...
Read More » -
Character AI Ends Kids' Chatbot Feature
Character.AI is ending open-ended chatbot conversations for users under 18 to address safety concerns, following tragic incidents linked to teen suicides from prolonged AI interactions. The platform will shift its focus from AI companions to role-playing and creative tools like storytelling and v...
Read More » -
Connect with Fellow Travelers on Airbnb's New Social Feature
Airbnb has introduced social networking features that allow travelers to connect with others during shared Experiences and stay in touch through a new Connections tab on their profiles. The platform has enhanced its search functionality with tools that suggest properties just outside user criteri...
Read More » -
Bevel's AI Health Companion Secures $10M in Series A Funding
Bevel secured $10 million in Series A funding to expand its AI-powered health platform, which integrates data from various wearables and daily routines to provide users with a unified view of their wellness. The company has experienced rapid growth, serving over 100,000 daily active users with hi...
Read More » -
Spotify and Netflix Partner on Video Podcasts
Spotify will launch video podcasts on Netflix starting early 2026, beginning in the U.S. and expanding globally, featuring content from Spotify Studios and The Ringer across genres like sports and true crime. The partnership is part of Spotify's strategic shift toward video content to enhance adv...
Read More » -
Netflix's Strategic Push Into Interactive Content
Netflix is expanding beyond traditional streaming into interactive entertainment, aiming to enhance storytelling and create new forms of engagement through features like real-time voting during live events. The company is refining its gaming strategy with multiplayer party games accessible via sm...
Read More » -
Meta Enhances WhatsApp Status with New Ad Features
Meta is introducing a new advertising feature on WhatsApp that combines click-to-message ads with Status placements to help businesses initiate conversations with potential customers more effectively. These ads appear in the Updates tab, directing users who tap on them directly into a chat with t...
Read More » -
Unlock ChatGPT-5's Hidden Power: 5 Must-Enable Settings
Customizing settings like Voice Mode and Memory Mode can significantly improve ChatGPT's usability by enabling hands-free interaction and personalized responses based on past conversations. Features such as Custom Instructions allow users to define the AI's tone and style, while Advanced Model Sw...
Read More » -
Google Maps Ads Enhance Engagement with Scrollable Sitelinks
Google Maps has introduced scrollable sitelinks in ads, allowing advertisers to offer more clickable options and guide users to specific website pages directly from the map interface. These sitelinks can be activated in both Search and Performance Max campaigns and require a minimum of two links ...
Read More » -
ChatGPT to Allow Erotica for Adults, Says Sam Altman
OpenAI will relax ChatGPT's content policies to allow erotic content for age-verified adults, aligning with its principle of treating adults as adults while maintaining protections for vulnerable users. This policy shift follows past incidents where AI interactions posed mental health risks, prom...
Read More » -
Unlocking Reader Loyalty Through Gamified Content
The incorporation of game mechanics into digital content is changing the publishing landscape. Uncover the potential of content gamifying to enhance reader engagement and build lasting brand loyalty.
Read More » -
Threads Launches Communities to Rival X
Meta is introducing Communities on Threads to create dedicated spaces for users to connect over shared interests, positioning the app as a strong alternative to other social networks with over 400 million monthly active users. Unlike X's user-created communities, Meta itself is creating and manag...
Read More » -
AI Chatbots Become Digital Priests for Millions Seeking Guidance
AI-driven spiritual chatbots are gaining widespread popularity, with apps like Bible Chat and Hallow attracting tens of millions of users by offering scriptural interpretation and personalized advice. These platforms provide 24/7 accessibility and convenience, allowing users to seek guidance priv...
Read More » -
FTC Probes OpenAI, Meta Over AI Safety for Kids
The FTC is investigating seven major tech firms to assess how their AI companion tools impact the safety and well-being of children and teenagers. Concerns include inadequate risk assessments, insufficient safeguards, and incidents where AI chatbots have allegedly encouraged harmful behavior amon...
Read More » -
Reddit Pro Tools: A Game-Changer for Publishers
Reddit Pro Tools is a free suite designed to help publishers expand their digital reach by enhancing content distribution and engagement on Reddit's platform of over 110 million daily users. Key features include article performance insights, RSS auto-import for easy sharing, and AI-driven communi...
Read More » -
Reddit Removes Subreddit Subscriber Counts
Reddit has removed public subscriber counts from all subreddits to shift focus toward more meaningful engagement metrics. The platform now highlights the number of recent visitors and contributions, using a rolling 28-day average to better reflect community activity. Moderators will be limited to...
Read More » -
Vocal Image: AI-Powered Tools for Better Communication
Vocal Image is an Estonia-based startup offering an AI-powered app that helps users improve their voice and communication skills through interactive exercises and personalized feedback, with over 4 million downloads and significant revenue growth. The company was inspired by CEO Nick Lahoika's pe...
Read More » -
Amazon May Add Ads to Alexa+ Conversations
Amazon is considering adding ads to its next-gen voice assistant, Alexa+, to monetize the service, with early U.S. access granted and an international rollout planned. CEO Andy Jassy suggested multi-turn conversations could feature ads to boost revenue, aligning with efforts to make Alexa+ profit...
Read More » -
Meta's New Chatbots Message You First to Boost Engagement
Meta is testing AI chatbots on Messenger, WhatsApp, and Instagram that proactively message users based on past interactions, aiming to boost engagement but raising privacy and safety concerns. The chatbots will only initiate follow-ups after five user interactions within 14 days, with options to ...
Read More » -
Designing the Perfect AI Companion for Wellness
Tolan, a purple alien chatbot by Portola, promotes mental health by encouraging real-world connections and meaningful conversations, unlike traditional engagement-focused chatbots. Portola secured $20M in Series A funding, with Tolan attracting 100,000 monthly users and $12M in projected annual r...
Read More » -
Google Q3: AI Search Features Drive Record Usage
Google's AI tools like AI Mode and AI Overviews are driving record search activity and increasing queries, with AI Mode doubling its query volume and expanding globally in over 40 languages. Alphabet achieved its first-ever quarterly revenue exceeding $100 billion, with Google Search and YouTube ...
Read More » -
Meta's Metaverse Aims for Global Domination
Meta aims to make Horizon Worlds a universal hub connecting VR, mobile, and social media, focusing on accessible 3D social experiences and overcoming past platform criticisms. The company has shifted to higher-quality content and introduced AI tools to simplify world-building, while expanding to ...
Read More » -
Chrome to Block Annoying Web Notifications Automatically
Google is updating Chrome to automatically disable notifications from websites users frequently ignore, targeting high-volume alerts that contribute to digital clutter and distraction. The feature builds on existing Android functionality and focuses on sites with low user interaction, as data sho...
Read More » -
Reddit Launches 6-Second Video Ads to Boost Engagement
Reddit has launched a beta feature called 6-second Engaged Video Views, which aims to make video ads more effective and cost-efficient by focusing on meaningful audience engagement. Early results show significant improvements, including a 130% increase in view-through rates, a 71% rise in complet...
Read More » -
ChatGPT Rivals Organic Search in User Engagement: Data
ChatGPT now rivals organic search in user engagement, with visitors from AI tools showing higher active participation despite Google's larger traffic volume. AI-referred traffic had a 63.42% engagement rate, slightly above organic search's 61.64%, but ChatGPT engagement declined while organic sea...
Read More » -
Reddit Tests In-App Article Reading to Keep You Engaged
Reddit is testing an in-app article reading feature to keep users on the platform and provide publishers with a new traffic source amid declining referrals from other channels. The feature allows users to read articles directly within the app with comments visible, respects publisher paywalls, an...
Read More » -
Google Expands AI Overview Ads to New Markets
Google is expanding its AI Overview advertisements to key English-speaking regions outside the U.S., with full rollout expected by the end of 2025, integrating ads into AI-powered search results. This expansion allows brands to place ads directly within AI-generated summaries, offering new engage...
Read More » -
Poll: Did You Buy Super Mario Galaxy 1 + 2 on Switch?
Super Mario Galaxy 2 is the top-selling individual game on the Nintendo Switch eShop in the U.S., U.K., and Japan, while the original Super Mario Galaxy ranks third. The combined Galaxy pack is the most popular purchase option among buyers, though the original game's availability in a prior colle...
Read More » -
Revolut Declares War on India's 'Criminal' Forex Fees
Revolut is entering India to challenge high foreign exchange fees from traditional banks, citing that Indian residents lose an estimated $600 million annually to these charges. The company has secured necessary licenses, including a prepaid payment instrument license from the RBI, enabling it to ...
Read More » -
OpenAI's Latest Move: Betting Big on Personalized AI
OpenAI has acquired Roi, a personal finance AI app, and will discontinue its services on October 15, with only Roi's CEO joining OpenAI while the rest of the team does not. This acquisition highlights OpenAI's focus on personalization and life management, leveraging Roi's expertise to enhance its...
Read More » -
Vimeo & NPAW Launch Advanced Video Analytics for Creators
Vimeo has partnered with NPAW to launch an integrated analytics suite for creators and media businesses, offering insights into user behavior and content performance to support data-driven decisions and revenue growth. The collaboration simplifies analytics by embedding NPAW's technology directly...
Read More » -
OpenAI's ChatGPT Pulse Writes Your Morning Briefs Automatically
OpenAI has launched Pulse, a new feature for ChatGPT that proactively generates personalized morning briefs to position the AI as a central part of users' daily routines. Initially available only to ChatGPT Pro subscribers due to high computational costs, Pulse creates tailored report cards by in...
Read More » -
Gemini Surpasses ChatGPT on App Store with Nano Banana AI Driving 45% Download Surge
Gemini's mobile app saw a 45% increase in downloads in September, reaching 12.6 million, largely due to the successful launch of its Nano Banana image editor. The app climbed to the top of the U.S. App Store rankings, displacing ChatGPT, and now ranks in the top five iPhone apps in 108 countries ...
Read More » -
Control Your Threads: Approve and Filter Replies
Meta's Threads has introduced reply approvals, allowing users to screen and authorize replies before they appear publicly, enabling open participation while maintaining conversation control. The platform has enhanced its Activity feed with new filters to isolate replies from followed users or men...
Read More »
