Topic: user engagement
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AI Study: The Future of Search Revealed
Google's AI Mode creates a self-contained search experience where users rarely click out of the AI-generated panel, spending significant time interacting with the content instead. Clicks in AI Mode are predominantly transactional, with most sessions recording no external website visits and users ...
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ChatGPT Evolves Into an App Platform for Marketing
ChatGPT is evolving into an application platform, integrating third-party services like Spotify and Expedia, positioning it as a high-intent marketing channel for its 800 million active users. Users can activate these apps by naming them or through AI-driven suggestions, embedding services seamle...
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Tinder Introduces New Dating Modes for Better Matches
Tinder is introducing new modes like Double Date and College Mode to focus on better, more intentional matches rather than just increasing the number of potential partners. Double Date enables friends to match with other pairs, leading to a 25% increase in messages per match, while College Mode e...
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Facebook's 'Poke' Feature Is Making a Comeback
The Facebook Poke feature is experiencing a resurgence, especially among younger users, and has been upgraded with gamified elements like poke counts and reward icons to boost engagement. Meta's strategy aims to replicate the habitual interaction seen on platforms like Snapchat and TikTok, though...
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Facebook's New Look: The TikTok Transformation
Facebook is adopting a TikTok-inspired short-form video strategy, enhancing its recommendations engine to deliver more relevant Reels and revitalize the platform under Meta's leadership. The platform now prioritizes fresh content by showing 50% more same-day Reels and introduces "friend bubbles" ...
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How Your AI Chats Shape Your Feed and Ads
Meta will use conversations with its AI assistants to personalize content and ads across Facebook and Instagram, leveraging data from over a billion monthly users to enhance its recommendation systems. This approach allows for sharper, more timely ad targeting by analyzing real-time user intent, ...
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Apple's iOS 26 SMS Update May Reduce User Engagement
iOS 26 introduces an "Unknown Sender" filter that will divert SMS messages from unrecognized numbers away from the main inbox, challenging brands that rely on broad campaigns. To adapt, marketers must focus on personalized, value-driven messaging and encourage users to save their numbers as conta...
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Reddit Seeks Lucrative AI Deals with Google and OpenAI
Reddit is negotiating more lucrative AI data deals with companies like Google and OpenAI, seeking greater financial compensation and strategic user growth. The platform is pushing for a dynamic pricing model where payment is tied to how significantly its content influences AI-generated responses....
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5 Must-See AI Search Stories: September 2025 Update
SEO remains essential in an AI-driven search landscape, requiring a strategic, brand-conscious, and user-first approach to maintain competitiveness. Google continues to dominate search despite the rise of generative AI and answer engines, though AI overviews are reducing click-through rates and c...
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5 Proven Ways to Optimize Content for Perplexity AI
Perplexity AI prioritizes freshness, user engagement, and authoritative sources in its ranking system, so aligning content with these factors can enhance visibility and drive traffic. To optimize content, focus on high-impact topics like AI and technology, integrate semantic keywords naturally, a...
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Grow Your Business Instagram Following: 10 Proven Strategies
Instagram is a crucial platform for businesses to connect with over a billion monthly active users, but building an authentic and engaged following requires strategic effort and avoiding shortcuts like purchasing followers. Key strategies include setting up a professional business profile, consis...
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Meta Enhances WhatsApp Status with New Ad Features
Meta is introducing a new advertising feature on WhatsApp that combines click-to-message ads with Status placements to help businesses initiate conversations with potential customers more effectively. These ads appear in the Updates tab, directing users who tap on them directly into a chat with t...
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Unlock ChatGPT-5's Hidden Power: 5 Must-Enable Settings
Customizing settings like Voice Mode and Memory Mode can significantly improve ChatGPT's usability by enabling hands-free interaction and personalized responses based on past conversations. Features such as Custom Instructions allow users to define the AI's tone and style, while Advanced Model Sw...
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Threads Launches Communities to Rival X
Meta is introducing Communities on Threads to create dedicated spaces for users to connect over shared interests, positioning the app as a strong alternative to other social networks with over 400 million monthly active users. Unlike X's user-created communities, Meta itself is creating and manag...
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AI Chatbots Become Digital Priests for Millions Seeking Guidance
AI-driven spiritual chatbots are gaining widespread popularity, with apps like Bible Chat and Hallow attracting tens of millions of users by offering scriptural interpretation and personalized advice. These platforms provide 24/7 accessibility and convenience, allowing users to seek guidance priv...
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FTC Probes OpenAI, Meta Over AI Safety for Kids
The FTC is investigating seven major tech firms to assess how their AI companion tools impact the safety and well-being of children and teenagers. Concerns include inadequate risk assessments, insufficient safeguards, and incidents where AI chatbots have allegedly encouraged harmful behavior amon...
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Reddit Pro Tools: A Game-Changer for Publishers
Reddit Pro Tools is a free suite designed to help publishers expand their digital reach by enhancing content distribution and engagement on Reddit's platform of over 110 million daily users. Key features include article performance insights, RSS auto-import for easy sharing, and AI-driven communi...
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Reddit Removes Subreddit Subscriber Counts
Reddit has removed public subscriber counts from all subreddits to shift focus toward more meaningful engagement metrics. The platform now highlights the number of recent visitors and contributions, using a rolling 28-day average to better reflect community activity. Moderators will be limited to...
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Vocal Image: AI-Powered Tools for Better Communication
Vocal Image is an Estonia-based startup offering an AI-powered app that helps users improve their voice and communication skills through interactive exercises and personalized feedback, with over 4 million downloads and significant revenue growth. The company was inspired by CEO Nick Lahoika's pe...
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Amazon May Add Ads to Alexa+ Conversations
Amazon is considering adding ads to its next-gen voice assistant, Alexa+, to monetize the service, with early U.S. access granted and an international rollout planned. CEO Andy Jassy suggested multi-turn conversations could feature ads to boost revenue, aligning with efforts to make Alexa+ profit...
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Meta's New Chatbots Message You First to Boost Engagement
Meta is testing AI chatbots on Messenger, WhatsApp, and Instagram that proactively message users based on past interactions, aiming to boost engagement but raising privacy and safety concerns. The chatbots will only initiate follow-ups after five user interactions within 14 days, with options to ...
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Designing the Perfect AI Companion for Wellness
Tolan, a purple alien chatbot by Portola, promotes mental health by encouraging real-world connections and meaningful conversations, unlike traditional engagement-focused chatbots. Portola secured $20M in Series A funding, with Tolan attracting 100,000 monthly users and $12M in projected annual r...
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Meta's Metaverse Aims for Global Domination
Meta aims to make Horizon Worlds a universal hub connecting VR, mobile, and social media, focusing on accessible 3D social experiences and overcoming past platform criticisms. The company has shifted to higher-quality content and introduced AI tools to simplify world-building, while expanding to ...
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Chrome to Block Annoying Web Notifications Automatically
Google is updating Chrome to automatically disable notifications from websites users frequently ignore, targeting high-volume alerts that contribute to digital clutter and distraction. The feature builds on existing Android functionality and focuses on sites with low user interaction, as data sho...
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Reddit Launches 6-Second Video Ads to Boost Engagement
Reddit has launched a beta feature called 6-second Engaged Video Views, which aims to make video ads more effective and cost-efficient by focusing on meaningful audience engagement. Early results show significant improvements, including a 130% increase in view-through rates, a 71% rise in complet...
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ChatGPT Rivals Organic Search in User Engagement: Data
ChatGPT now rivals organic search in user engagement, with visitors from AI tools showing higher active participation despite Google's larger traffic volume. AI-referred traffic had a 63.42% engagement rate, slightly above organic search's 61.64%, but ChatGPT engagement declined while organic sea...
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Reddit Tests In-App Article Reading to Keep You Engaged
Reddit is testing an in-app article reading feature to keep users on the platform and provide publishers with a new traffic source amid declining referrals from other channels. The feature allows users to read articles directly within the app with comments visible, respects publisher paywalls, an...
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Poll: Did You Buy Super Mario Galaxy 1 + 2 on Switch?
Super Mario Galaxy 2 is the top-selling individual game on the Nintendo Switch eShop in the U.S., U.K., and Japan, while the original Super Mario Galaxy ranks third. The combined Galaxy pack is the most popular purchase option among buyers, though the original game's availability in a prior colle...
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Revolut Declares War on India's 'Criminal' Forex Fees
Revolut is entering India to challenge high foreign exchange fees from traditional banks, citing that Indian residents lose an estimated $600 million annually to these charges. The company has secured necessary licenses, including a prepaid payment instrument license from the RBI, enabling it to ...
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OpenAI's Latest Move: Betting Big on Personalized AI
OpenAI has acquired Roi, a personal finance AI app, and will discontinue its services on October 15, with only Roi's CEO joining OpenAI while the rest of the team does not. This acquisition highlights OpenAI's focus on personalization and life management, leveraging Roi's expertise to enhance its...
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Vimeo & NPAW Launch Advanced Video Analytics for Creators
Vimeo has partnered with NPAW to launch an integrated analytics suite for creators and media businesses, offering insights into user behavior and content performance to support data-driven decisions and revenue growth. The collaboration simplifies analytics by embedding NPAW's technology directly...
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OpenAI's ChatGPT Pulse Writes Your Morning Briefs Automatically
OpenAI has launched Pulse, a new feature for ChatGPT that proactively generates personalized morning briefs to position the AI as a central part of users' daily routines. Initially available only to ChatGPT Pro subscribers due to high computational costs, Pulse creates tailored report cards by in...
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Gemini Surpasses ChatGPT on App Store with Nano Banana AI Driving 45% Download Surge
Gemini's mobile app saw a 45% increase in downloads in September, reaching 12.6 million, largely due to the successful launch of its Nano Banana image editor. The app climbed to the top of the U.S. App Store rankings, displacing ChatGPT, and now ranks in the top five iPhone apps in 108 countries ...
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Google's AI Search Mode Launches in Australia
Google AI Search Mode has launched in Australia, enabling users to search by typing, speaking, or using images through a multimodal interface. The feature aims to deliver the best internet content in various formats, with prominent links for deeper exploration and discovery of new information. Bu...
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Google Search Console Unveils New Achievements Section
Google has introduced a new achievements section in Search Console, centralizing performance milestones previously shared only via email. The feature, accessible from the menu sidebar or domain property, displays badges and recognitions for meeting search performance goals in a user-friendly form...
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Sam Altman: Sora to Offer 'Granular' Copyright Controls
OpenAI is shifting to an opt-in model for Sora, giving copyright holders granular control over how their characters and intellectual property are used in AI-generated videos. The company plans to introduce detailed controls allowing rights holders to define or block character usage, addressing co...
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Google's Liz Reid: AI is Enhancing, Not Replacing Search
Google's head of Search, Liz Reid, asserts that AI is enhancing search by adding new interaction methods without replacing core components like blue links and human connections, emphasizing continued opportunities for valuable content creators. AI integration is expanding search capabilities, all...
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Google Discover Now Lets You Follow Creators & Publishers
Google Discover now allows users to follow publishers and creators directly, enabling tailored content updates and greater control over their feeds. The platform is integrating more social media content, including posts from X, Instagram, and YouTube Shorts, to diversify media types and enhance r...
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Internal Linking Evolved: From Link Juice to Entity Maps
Internal linking now defines a website's semantic structure and entity relationships, aligning with AI-driven search engines and large language models. It reinforces entity authority, improves index stability, and drives user engagement by creating a clear, understandable knowledge graph for both...
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Enterprise Guide: Choosing the Best Learning Experience Platform
Investing in employee development is crucial for business competitiveness, requiring careful selection of learning experience platforms (LXPs) that align with company goals and address skill gaps. To choose the best LXP, evaluate organizational needs like scalability, user engagement, and integra...
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Google's Offerwall Aims to Offset AI's Impact on Publisher Revenue
Google's new Offerwall feature helps publishers diversify revenue streams by offering alternative content access methods like micropayments, surveys, and video ads, with AI-driven optimization for display timing. Early adopters, such as Sakal Media Group, report significant benefits...
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Desktop Google Discover Now Features RollerAds
Google Discover is expanding to desktop, offering publishers and advertisers new opportunities to reach broader audiences, given desktop's significant share of global internet traffic. RollerAds, a leading ad network, provides tools like push notifications and direct click campaigns to help publi...
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Google Discover Now Features Creator Content
Google has updated its Discover platform to allow users to follow specific publishers and creators, enabling a more personalized content feed. The update expands content variety by including articles, YouTube Shorts, and social media posts, with plans to add more formats over time. This change ai...
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YouTube AI Helps Podcasters Create Clips & Shorts for Promotion
YouTube is introducing AI tools to help podcasters create engaging clips and Shorts from their content, aiming to boost discoverability and simplify repurposing. These features include AI-assisted clip suggestions for video podcasts and automatic conversion to Shorts, with audio-only podcasters g...
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Portyl App Revives Ancient Ruins With Immersive AR Travel
The Portyl app uses cutting-edge AR and AI to provide 3D reconstructions of historical sites with geospatial accuracy, offering immersive tours in 60+ languages developed by gaming industry veterans. Powered by Unity and Niantic Spatial tech, the app overlays dynamic his...
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Swift & Wowza Deliver Seamless Streaming to Remote Locations
Swift Networks and Wowza have partnered to deliver high-quality streaming to isolated and bandwidth-limited locations, enabling robust video services where conventional platforms cannot reach. The solution utilizes over 150 on-site Wowza Streaming Engine instances for a resilient, edge-powered ar...
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TikTok's New Travel Ads Target Trip Planners
TikTok's new Travel Ads with Smart+ AI target users actively planning trips by delivering personalized content, leveraging the platform's role as a primary source for travel inspiration. These ads are supported by data showing that 66% of users find TikTok most helpful for travel ideas and search...
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OpenAI Staff Divided Over Social Media Strategy
OpenAI employees are divided over the Sora social media app, questioning its alignment with the company's nonprofit mission to develop AI for societal benefit. Researchers express mixed feelings about Sora's technical achievements, highlighting risks like deepfakes and social media addiction, whi...
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Jar Profits by Helping Millions Save in Gold
Jar is a profitable Indian fintech platform that enables first-time savers to invest in digital gold, leveraging cultural affinity and accessibility with investments as low as ₹10. The company has over 35 million users, with significant growth from tier-2 and tier-3 towns, and has seen revenue su...
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Instacart Integrates Retail Media Targeting with TikTok Ads
Instacart has become the first retail media network to integrate directly with TikTok Ads Manager, enabling CPG brands to use Instacart's first-party data for targeting and shoppable ads within TikTok. This partnership allows brands to connect social media interactions directly to grocery purchas...
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