Topic: user engagement
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Spotify Wrapped 2025 Breaks Records with 200M+ Day-One Users
Spotify Wrapped 2025 achieved record-breaking engagement, with over 200 million users interacting within the first day—a 19% increase from 2024, which it took 62 hours to reach the same milestone. The feature's virality surged as users shared results over 500 million times, a 41% jump from the pr...
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AI Study: The Future of Search Revealed
Google's AI Mode creates a self-contained search experience where users rarely click out of the AI-generated panel, spending significant time interacting with the content instead. Clicks in AI Mode are predominantly transactional, with most sessions recording no external website visits and users ...
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Why Google Changes Your Headlines (And How to Adapt)
Google rewrites headlines to better match user intent and improve click-through rates, using engagement data to deliver the most relevant content. Key factors influencing title changes include semantic alignment with page content, satisfactory user click behavior, and accurate reflection of searc...
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Google Tests and Removes AI Overviews Based on User Engagement
Google's AI Overviews in search results are dynamically shown or removed based on user engagement, with the feature being pulled for queries where people do not find the summaries valuable. For marketers, securing a spot in an AI Overview is not guaranteed, as visibility depends entirely on user ...
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How AI Chatbots Keep You Addicted and Coming Back
Modern AI chatbots are designed to maximize user engagement through subtle psychological tactics, creating a cycle where each interaction refines the system and raises ethical concerns about digital well-being. Key design strategies include sycophancy (excessive agreeableness) and anthropomorphiz...
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Google AI Overviews Shrink When Users Ignore Them
Google's AI Overviews are dynamically shown or hidden based on real-time user engagement, not by default, as the system learns from metrics like clicks to determine if a summary provides value for a specific query. The system often expands searches "under the hood" by issuing additional internal ...
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YouTube's 2025 Recap: Your Personalized Year in Review
YouTube has launched its first personalized year-end review called **YouTube Recap**, offering users a detailed summary of their viewing habits and favorite content from the past year, similar to Spotify Wrapped, with a global rollout underway. The Recap generates personalized cards highlighting ...
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Apple Vision Pro M5 Review: Time for Tough Choices
The Apple Vision Pro initially impresses with its innovative mixed-reality capabilities, such as immersive media consumption and spatial computing applications, but long-term user engagement tends to decline as its practical daily utility feels limited. Despite its advanced technology, the device...
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Mustafa Suleyman Vows No Sex Robots Will Be Built
AI development navigates emotional engagement without requiring extremes, with explicit boundaries like prohibiting sex robots to maintain ethical guidelines. Corporate values shape AI personalities, as seen in Microsoft's principled approach and user reactions to personality adjustments in model...
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X's New Link Strategy Aims to Keep You in the App
X is testing a new iOS interface that minimizes the original post into a bottom bar when clicking external links, keeping engagement actions like liking and reposting accessible to reduce user drop-off. The update aims to address the underperformance of link-containing posts by preventing users f...
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ChatGPT Evolves Into an App Platform for Marketing
ChatGPT is evolving into an application platform, integrating third-party services like Spotify and Expedia, positioning it as a high-intent marketing channel for its 800 million active users. Users can activate these apps by naming them or through AI-driven suggestions, embedding services seamle...
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Tinder Introduces New Dating Modes for Better Matches
Tinder is introducing new modes like Double Date and College Mode to focus on better, more intentional matches rather than just increasing the number of potential partners. Double Date enables friends to match with other pairs, leading to a 25% increase in messages per match, while College Mode e...
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Facebook's 'Poke' Feature Is Making a Comeback
The Facebook Poke feature is experiencing a resurgence, especially among younger users, and has been upgraded with gamified elements like poke counts and reward icons to boost engagement. Meta's strategy aims to replicate the habitual interaction seen on platforms like Snapchat and TikTok, though...
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DoorDash's Zesty App Uses AI to Find New Restaurants
DoorDash has launched a new AI-powered social discovery app called Zesty, designed to provide personalized restaurant recommendations and expand the company's reach beyond food delivery into social and local discovery. The app uses a conversational AI chatbot that curates suggestions from multipl...
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20-Year-Old Dropouts Built AI Notetaker Turbo AI to 5M Users
Turbo AI, founded by 20-year-old college dropouts, has rapidly grown to five million users and eight-figure annual revenue, adding 20,000 new users daily while remaining profitable. The platform originated from the founders' personal struggles with note-taking in college and now uses AI to genera...
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ChatGPT App Downloads and Daily Use Are Slowing
Global downloads and daily active users for the ChatGPT app have significantly slowed and plateaued since April, indicating the end of its explosive growth phase. User engagement in the U.S. has declined, with both time spent in the app and session frequency dropping, suggesting a shift from expe...
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Bluesky Tests Live Features to Rival X
Bluesky is prioritizing new features to create a more dynamic, real-time user experience, shifting from a passive feed to an interactive space for live conversation and events. A core development goal is enhancing the platform's "liveness" to make it feel like a place for shared experiences durin...
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Netflix Launches Live Voting Feature
Netflix is launching a global live voting feature, starting with "Star Search" on January 20, allowing viewers to influence outcomes via their TV remote or mobile app. The system requires real-time participation within a specific window, as votes are not counted in replays, following a successful...
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Hollywood's Roblox & Fortnite Strategy: What's Working?
Modern gaming platforms like Roblox and Fortnite, with massive daily user bases, have become essential new frontiers for entertainment brands seeking to build immersive, interactive experiences for a deeply online generation. Brands are creating elaborate digital experiences, such as Netflix inte...
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Retro: Time-Travel Through Your Camera Roll With Friends
The Retro app's new Rewind feature transforms a user's personal camera roll into a private, tactile interface for rediscovering old photos, offering a solo journey through personal visual history. It addresses modern photo overload by serving as a deliberate counterpoint to algorithm-driven feeds...
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Connect Over Books & TV Shows with Phictly's New App
Phictly is a new social app that creates dedicated spaces for fans of specific books, TV shows, and movies to engage in focused, meaningful conversations away from larger, impersonal platforms. The app limits each club to 20 members to foster intimate and engaged discussions, with flexible pacing...
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Sony CFO: Destiny 2 Underperforms After $3.6B Bungie Deal
Sony's $3.6 billion acquisition of Bungie has underperformed, with Destiny 2 failing to meet financial and engagement targets, leading to significant impairment losses. CFO Lin Tao attributed the shortfall to changes in the competitive environment and revised the business forecast, acknowledging ...
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Sony's PS Portal Outperforms All Other Remote Play Methods
The PS Portal is the leading device for PS5 Remote Play, with nearly 5% of U.S. PS5 owners adopting it, highlighting its market success. A recent software update allows PS Plus Premium subscribers to stream over 2,800 games directly to the Portal via cloud, making it a more independent gaming pla...
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The Secret Behind Talking Tom's 26 Billion Downloads
The Talking Tom franchise has surpassed 26 billion downloads, making it one of the most downloaded mobile game series ever, with a significant portion of downloads coming from populous countries like India, Brazil, and China. Its success is attributed to perfect timing, launching during the smart...
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Threads Launches 24-Hour Disappearing 'Ghost Posts'
Threads is introducing "ghost posts," a feature that allows users to share content that automatically archives after 24 hours, aiming to encourage spontaneous and informal conversations without a permanent digital footprint. To create a ghost post, users tap a ghost icon in the mobile app, and th...
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Facebook's New Look: The TikTok Transformation
Facebook is adopting a TikTok-inspired short-form video strategy, enhancing its recommendations engine to deliver more relevant Reels and revitalize the platform under Meta's leadership. The platform now prioritizes fresh content by showing 50% more same-day Reels and introduces "friend bubbles" ...
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How Your AI Chats Shape Your Feed and Ads
Meta will use conversations with its AI assistants to personalize content and ads across Facebook and Instagram, leveraging data from over a billion monthly users to enhance its recommendation systems. This approach allows for sharper, more timely ad targeting by analyzing real-time user intent, ...
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Apple's iOS 26 SMS Update May Reduce User Engagement
iOS 26 introduces an "Unknown Sender" filter that will divert SMS messages from unrecognized numbers away from the main inbox, challenging brands that rely on broad campaigns. To adapt, marketers must focus on personalized, value-driven messaging and encourage users to save their numbers as conta...
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Reddit Seeks Lucrative AI Deals with Google and OpenAI
Reddit is negotiating more lucrative AI data deals with companies like Google and OpenAI, seeking greater financial compensation and strategic user growth. The platform is pushing for a dynamic pricing model where payment is tied to how significantly its content influences AI-generated responses....
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5 Must-See AI Search Stories: September 2025 Update
SEO remains essential in an AI-driven search landscape, requiring a strategic, brand-conscious, and user-first approach to maintain competitiveness. Google continues to dominate search despite the rise of generative AI and answer engines, though AI overviews are reducing click-through rates and c...
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5 Proven Ways to Optimize Content for Perplexity AI
Perplexity AI prioritizes freshness, user engagement, and authoritative sources in its ranking system, so aligning content with these factors can enhance visibility and drive traffic. To optimize content, focus on high-impact topics like AI and technology, integrate semantic keywords naturally, a...
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Grow Your Business Instagram Following: 10 Proven Strategies
Instagram is a crucial platform for businesses to connect with over a billion monthly active users, but building an authentic and engaged following requires strategic effort and avoiding shortcuts like purchasing followers. Key strategies include setting up a professional business profile, consis...
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Character AI Ends Kids' Chatbot Feature
Character.AI is ending open-ended chatbot conversations for users under 18 to address safety concerns, following tragic incidents linked to teen suicides from prolonged AI interactions. The platform will shift its focus from AI companions to role-playing and creative tools like storytelling and v...
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Connect with Fellow Travelers on Airbnb's New Social Feature
Airbnb has introduced social networking features that allow travelers to connect with others during shared Experiences and stay in touch through a new Connections tab on their profiles. The platform has enhanced its search functionality with tools that suggest properties just outside user criteri...
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Will Your Favorite Apps Work on New AI Devices?
The rise of AI-powered devices and their underlying "operating systems" threatens traditional app-based business models by removing direct user engagement, which is crucial for advertising and brand loyalty. A central conflict is emerging over who controls the user experience and data, with major...
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Threads Launches Podcast Features to Host Show Discussions
Meta is launching new Threads features specifically for podcast creators, aiming to become the main platform for podcast-related discussions and community engagement. The platform is introducing visually enhanced podcast links and dedicated profile sections to help creators promote shows and attr...
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Meta Launches AI-Powered Short-Form Video Feed in Europe
Meta has launched Vibes, a new AI-generated short-form video platform in Europe, offering a continuous feed similar to TikTok but with all content created by artificial intelligence. Users can create videos from text prompts or remix existing ones, with the feed personalizing over time and allowi...
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Agentic AI: The End of OTA Search Dominance?
Agentic AI is transforming travel planning by handling everything from research to booking within its interface, bypassing traditional online travel agency (OTA) websites and threatening their visibility and customer loyalty. This shift reduces user engagement with OTAs, potentially harming their...
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Amazon Music Now Features Alexa+
Amazon Music has integrated the Alexa+ AI assistant into its mobile apps, accessible to all subscribers in the Early Access program, enabling voice-activated music discovery and interaction. Alexa+ supports conversational queries for detailed music insights, such as artist inspirations or song th...
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Bevel's AI Health Companion Secures $10M in Series A Funding
Bevel secured $10 million in Series A funding to expand its AI-powered health platform, which integrates data from various wearables and daily routines to provide users with a unified view of their wellness. The company has experienced rapid growth, serving over 100,000 daily active users with hi...
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Spotify and Netflix Partner on Video Podcasts
Spotify will launch video podcasts on Netflix starting early 2026, beginning in the U.S. and expanding globally, featuring content from Spotify Studios and The Ringer across genres like sports and true crime. The partnership is part of Spotify's strategic shift toward video content to enhance adv...
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Netflix's Strategic Push Into Interactive Content
Netflix is expanding beyond traditional streaming into interactive entertainment, aiming to enhance storytelling and create new forms of engagement through features like real-time voting during live events. The company is refining its gaming strategy with multiplayer party games accessible via sm...
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Meta Enhances WhatsApp Status with New Ad Features
Meta is introducing a new advertising feature on WhatsApp that combines click-to-message ads with Status placements to help businesses initiate conversations with potential customers more effectively. These ads appear in the Updates tab, directing users who tap on them directly into a chat with t...
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Unlock ChatGPT-5's Hidden Power: 5 Must-Enable Settings
Customizing settings like Voice Mode and Memory Mode can significantly improve ChatGPT's usability by enabling hands-free interaction and personalized responses based on past conversations. Features such as Custom Instructions allow users to define the AI's tone and style, while Advanced Model Sw...
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Google Tests AI-Powered Article Summaries in Google News
Google is piloting AI-generated article overviews on select publishers' Google News pages, aiming to provide immediate story context while acknowledging potential traffic impacts. Participating major publishers, including The Guardian and The Washington Post, are receiving direct payments from Go...
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Focus on Tasks, Not Transactions: The AI Content Shift
AI assistants are primarily used as partners for complex cognitive tasks like writing, planning, and learning, not for simple searches or purchases, which requires a shift in content strategy. Analysis of millions of conversations shows most AI interactions are brief, task-focused, and lack comme...
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Google Maps Ads Enhance Engagement with Scrollable Sitelinks
Google Maps has introduced scrollable sitelinks in ads, allowing advertisers to offer more clickable options and guide users to specific website pages directly from the map interface. These sitelinks can be activated in both Search and Performance Max campaigns and require a minimum of two links ...
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ChatGPT to Allow Erotica for Adults, Says Sam Altman
OpenAI will relax ChatGPT's content policies to allow erotic content for age-verified adults, aligning with its principle of treating adults as adults while maintaining protections for vulnerable users. This policy shift follows past incidents where AI interactions posed mental health risks, prom...
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Unlocking Reader Loyalty Through Gamified Content
The incorporation of game mechanics into digital content is changing the publishing landscape. Uncover the potential of content gamifying to enhance reader engagement and build lasting brand loyalty.
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Threads Launches Communities to Rival X
Meta is introducing Communities on Threads to create dedicated spaces for users to connect over shared interests, positioning the app as a strong alternative to other social networks with over 400 million monthly active users. Unlike X's user-created communities, Meta itself is creating and manag...
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