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    November 19, 2024

    Inside Coca-Cola’s AI-Generated Holidays Ad Controversy

    Coca-Cola, synonymous with festive cheer, has long charmed audiences with its “Holidays Are Coming” ad, a Christmas staple since the…
    September 13, 2024

    Unveiling OpenA o1, The Latest Leap in AI Technology

    OpenAI has once again pushed the boundaries with the release of its latest model, ChatGPT-o1. This groundbreaking model promises to…
    September 10, 2024

    Highlights from Apple’s iPhone 16 “It’s Glowtime” Event

    On September 9, 2024, Apple hosted its highly anticipated event, aptly named “It’s Glowtime.” The stage was set for exciting announcements,…

      Featured

    • Digital Marketing
      Image showing the question: Is SEO Dead ?
      The WizNovember 18, 2024
      27

      Is SEO Dead? Why AEO and GEO Matter More Than Ever as 2025 Approaches

      SEO is always evolving, but the changes this past year feel especially different. We’re not just refining the old tactics; we’re building on them with new frameworks. The result? A world where SEO relies on two new pillars: Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). These might sound like jargon, but they’re fast becoming the backbone of effective digital strategies. With Google pushing for faster answers, and AI-driven tools like ChatGPT shaping how…

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    Tech News

    Prominent Figures

      March 13, 2024

      Embracing Change: Learning from Talal Abu-Ghazaleh

      In an era defined by rapid technological advances and shifting economic landscapes, the wisdom of seasoned leaders like Talal Abu-Ghazaleh…
      February 22, 2024

      A Tribute to Gabriel (Gaby) Deek: A Visionary Leader in Digital Media and Internet Society

      The Visionary Who Transformed Lebanon's Digital Landscape. Gabriel Deek was more than a leader; he was a pioneer who foresaw…
      February 17, 2024

      Fadi Ghandour: From Logistics Titan to Digital Ecosystem Guru

      Fadi Ghandour, a pioneering Lebanese-Jordanian entrepreneur, revolutionized Middle Eastern business with Aramex, driving the region's e-commerce and logistics sectors. Founder…
      January 9, 2024

      The Visionary Journey of Nabil Bukhalid

      One year after his passing, we remember Nabil Bukhalid, the pioneer who brought the internet to Lebanon. His legacy endures…
      January 5, 2024

      Ricardo Karam – Bridging Minds and Hearts, Illuminating the Arab World

      Ricardo Karam, a Lebanese media icon, has profoundly impacted the Arab world through his diverse roles in television, media, and…
      October 9, 2023

      Cultivating a Culinary Community: The Strategic Digital Evolution of Anthony Rahayel

      Anthony Rahayel utilizes digital marketing across multiple platforms to share Lebanon's food culture. With his blog, YouTube, and events like…

      Digital Publishing

      • The WizJuly 2, 2024
        22

        Decisive Leadership in an Increasingly Complex Media Landscape

        In an era of rapid technological advancement and shifting audience behaviors, the media industry finds itself at a crossroads. The recent Global Media Congress white paper, "Decisive Leadership in an Increasingly Complex Media Landscape," offers a comprehensive look at the challenges and opportunities facing media professionals today. Let's dive into the key insights that are shaping the future of media.

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      • Le Monde Branded Edition (ePaper) using PressReader Technologies
        The WizMay 14, 2024
        83

        Le Monde Expands Digital Distribution with Exclusive PressReader Partnership

        Le Monde, one of France's leading national newspapers, has signed an exclusive partnership with PressReader to distribute its daily print edition and Monde in English to airlines, hotels, healthcare facilities, and retirement homes. This strategic move aims to broaden Le Monde's reach and audience, both domestically and internationally, targeting key professional demographics.

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      • A frustrated yoiung man sitting in front of a laptop screen gazing at it.
        The WizMay 7, 2024
        27

        Key strategies to turn website visitors into loyal customers with a data-driven approach

        Frustrated with website visitors bouncing off your homepage without a second glance? You're not alone. Many businesses struggle to capture website visitor interest and convert them into paying customers. But fear not! This blog post is your roadmap to success. We'll delve into data-driven strategies that will help you understand your audience, build relationships, and ultimately turn website visitors into loyal fans of your brand.

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      Digital Marketing