Topic: short-form video
-
Netflix Redesigns App to Boost Daily User Engagement
Netflix is redesigning its mobile app to boost daily engagement by integrating vertical video feeds and expanding into new content like video podcasts, positioning this as strategic growth rather than imitation. The redesign, launching fully in 2026, focuses on a TikTok-like short-form video feed...
Read More » -
Captions Rebrands as Mirage, Pivots to AI Video Research
The video platform Captions has rebranded as Mirage, shifting its focus to advanced AI research for short-form video and introducing a tool called Mirage Studio for brands to create AI-generated ads without traditional production resources. Mirage Studio allows businesses to produce videos using ...
Read More » -
Master B2B Marketing on TikTok: The Essential Guide
TikTok has evolved into a significant B2B marketing platform, offering strong returns on ad spend and access to a maturing audience of decision-makers and small business owners. Success requires adapting to TikTok's unique culture, where the algorithm prioritizes engaging short-form video content...
Read More » -
Meta Launches Standalone App for AI 'Vibes' Videos
Meta is launching a standalone Vibes app to provide a dedicated space for creating and sharing AI-generated short-form videos, positioning it as a focused competitor in the AI content space. The app features a feed similar to TikTok or Reels, where every video is AI-generated, and offers tools fo...
Read More » -
Google Boosts Video, Forums & User Content in Search
Google is updating its search ranking systems to prioritize user-generated content like short videos and forum discussions, reflecting a shift in how people seek information. The company is adapting to user preferences by adjusting algorithms to surface more dynamic content, while also working on...
Read More » -
Google Doppl AI Adds Shoppable Discovery Feed
Google has launched an AI-powered, shoppable video feed in its Doppl app, offering personalized outfit recommendations where items can be purchased directly. The feature uses AI to generate content and videos for virtual try-ons, moving away from human influencers to provide hyper-personalized st...
Read More » -
Facebook's New Look: The TikTok Transformation
Facebook is adopting a TikTok-inspired short-form video strategy, enhancing its recommendations engine to deliver more relevant Reels and revitalize the platform under Meta's leadership. The platform now prioritizes fresh content by showing 50% more same-day Reels and introduces "friend bubbles" ...
Read More » -
Instagram for iPad is Finally Here After 15 Years
Instagram has officially launched a dedicated iPad app, offering a tailored layout and full functionality for larger screens. The app opens directly into a Reels feed, highlighting Instagram's increased focus on short-form video, partly driven by TikTok's regulatory challenges. The iPad version i...
Read More » -
Is AI Search Killing Your SEO Strategy?
Businesses are prioritizing future AI search optimization at the expense of leveraging YouTube, the world's second-largest search engine, which offers immediate opportunities for traffic and sales growth. YouTube drives significantly more traffic than emerging AI platforms, making it essential fo...
Read More » -
Republicans Target Netflix Over 'Woke' Content, Ignore YouTube
A U.S. Senate antitrust hearing shifted focus to criticize Netflix's inclusion of LGBTQ+ themes in its content, with lawmakers labeling it a "woke" agenda, rather than examining a potential merger. Netflix's leadership defended its programming as entertainment, not political advocacy, while the h...
Read More » -
YouTube Shorts Ads Now Feature Comments & Creator Links
YouTube is introducing new interactive ad features for Shorts, including enabling comments on ads and allowing creators to add direct website links, to boost engagement and conversions for the holiday season. The platform is expanding Shorts ad placement to include the mobile web, increasing camp...
Read More » -
Substack Launches a Dedicated TV App
Substack has launched a beta TV app for Apple and Google TV, allowing subscribers to watch video posts and live streams on their televisions with a "For You" recommendation feed. The move represents a major strategic investment in video to compete with platforms like YouTube, despite sparking use...
Read More »