Topic: future trends
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YouTube's Next Big Move: The Shopping Channel Revolution
YouTube is introducing major monetization changes that integrate shopping features into videos, transforming passive viewing into active purchasing opportunities. These updates aim to create a more interactive experience for viewers, allowing direct product purchases and comparisons without leavi...
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Gaming Revolution: How FAST is Evolving the Industry
The gaming industry is merging with Free Ad-Supported Streaming TV (FAST), combining accessibility and interactivity to reshape digital content consumption. Gamers are highly active FAST users, creating opportunities for interactive ads, targeted marketing, and new revenue streams through this fu...
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AI to Resolve Half of Service Calls Within 2 Years, Survey Finds
Artificial intelligence is projected to handle half of all customer service inquiries within two years, driven by the need for efficiency, cost reduction, and improved user experiences. Despite benefits like reduced costs and faster resolutions, AI adoption faces challenges including security con...
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Canva's New AI Design OS: Your All-in-One Creative Hub
Canva has launched its AI-powered Creative Operating System, introducing a suite of tools to streamline the entire creative workflow and positioning it as a comprehensive creative hub. The system includes advanced features like video editing, marketing email generation, and brand-aware AI that le...
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Broadpeak CEO: 15 Years of Streaming at Scale & The Future of Video
Success in the streaming industry hinges on collaboration among content creators, telecoms, and tech partners to achieve massive scale and effective monetization while enhancing viewer experience. Key innovations, such as multicast ABR and SaaS platforms, have been driven by partnerships with com...
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SEO's Origins: What They Mean for GEO & AIO Today
The term "optimization" remains central in discussions about evolving SEO practices, with new acronyms like GEO and AIO emerging, but universal agreement on a replacement is unlikely due to the industry's size. The acronym SEO was independently coined by pioneers like Bruce Clay in the mid-1990s,...
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Spotify Aims to Dominate Video Streaming Next
Spotify is launching a major video initiative by integrating music videos into its app, aiming to evolve from an audio-first platform into a comprehensive video service that rivals YouTube and TikTok. This strategic pivot is driven by the need to capture more user attention and improve monetizati...
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Master Your 2026 GEO Strategy & Future-Proof Search
Generative Engine Optimization (GEO) is essential for future-proofing search strategies by focusing on where audiences search across multiple platforms, not just traditional keyword-based SEO. A successful GEO strategy requires understanding audience search behaviors and aligning content with cor...
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Beyond Google: Discover the Top Search Engines You Haven't Heard Of
Google's search dominance is declining as users increasingly turn to alternative platforms like AI tools, privacy-focused engines, and social media for information and purchases. Different search platforms attract distinct demographics, making it essential for marketers to align their presence wi...
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Agentic AI: The End of OTA Search Dominance?
Agentic AI is transforming travel planning by handling everything from research to booking within its interface, bypassing traditional online travel agency (OTA) websites and threatening their visibility and customer loyalty. This shift reduces user engagement with OTAs, potentially harming their...
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Asia-Pacific Fuels Souls-like Game Boom
The Asia-Pacific region has become the central hub for Souls-like games, with Japan, China, and Korea leading in development, publishing, and player engagement, as evidenced by Steam data and a shift in focus from 2020 to 2025. Top-selling titles in the region include Black Myth: Wukong (20.3M un...
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CMO's Guide to Winning the AI Search Revolution
The rise of multi-platform AI search is fragmenting user behavior, with tools like ChatGPT and Perplexity serving distinct needs, forcing brands to rethink their digital visibility strategies. Marketing must shift from traditional SEO to optimizing for AI referencing, where content is cited withi...
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Canonicalization SEO: The 2026 Ultimate Guide
Canonicalization is essential for SEO as it helps search engines identify the original version of content, preventing duplicate page issues and ensuring proper visibility and ranking. It establishes a single source of truth for both traditional and generative search systems, guiding AI platforms ...
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Focus on Tasks, Not Transactions: The AI Content Shift
AI assistants are primarily used as partners for complex cognitive tasks like writing, planning, and learning, not for simple searches or purchases, which requires a shift in content strategy. Analysis of millions of conversations shows most AI interactions are brief, task-focused, and lack comme...
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1 in 4 ChatGPT Conversations Now Seek Information
One in four ChatGPT conversations now involve seeking information, a notable rise from 14% a year ago, indicating a shift toward using AI as a primary tool for answers. User interactions are dominated by three categories: Practical Guidance (29%), Seeking Information (25%), and Writing (24%), wit...
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Google's AI Search: A C-Suite Guide
Google's AI experiments are shifting search from keyword-based to interactive, context-aware discovery, requiring businesses to adapt strategies for visibility. New tools like Doppl and Food Mood enable personalized recommendations in fashion and food, emphasizing the need for rich metadata and e...
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Developers Distracted 1,200 Times Daily? MCP Can Fix That
Software developers spend only about 16% of their workday coding, with the rest consumed by meetings, administrative tasks, and frequent context switching, which disrupts focus and productivity. The Model Context Protocol (MCP) is an emerging open standard that integrates AI assistants and extern...
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Google: SEO and SEM Must Evolve Together in Search's Future
SEO and SEM must evolve together with search technology advancements, as emphasized by Google's Gary Illyes, to maintain online visibility and adapt to changes like AI integration. SEO is not dead but continuously transforms to align with new algorithms and user behaviors, countering recurring pr...
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Exclusive: Road to VR's Ben Lang on the Future of Virtual Reality
Ben Lang founded Road to VR in 2011 to document the resurgence of consumer virtual reality, which had been limited to niche applications, and his work coincided with the industry's growth following the Oculus Rift Kickstarter. Lang emphasizes honest, objective journalism in his reviews to help re...
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Supply Chain Intelligence: The Key to Winning Customers
Delays in responding to B2B leads can result in lost sales, as half of all deals go to the vendor who responds first, and slow response times frustrate 90% of buyers. The disconnect between marketing promises and operational delivery often stems from isolated systems like marketing platforms and ...
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Google Gemini Soars as Nano Banana 3D Figurines Go Viral
Google Gemini's Nano Banana image editor has driven significant growth, allowing users to creatively transform photos into items like 3D figurines directly in the app. The tool's release led to 23 million new users in two weeks and over 500 million image edits, propelling Gemini to top app store ...
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New Ethics Rules for Cybersecurity Research: What You Need to Know
Major cybersecurity conferences are implementing new ethics requirements for research submissions, requiring authors to include stakeholder-based ethics analyses in their papers. A new framework has been developed to help researchers systematically identify all affected parties and assess potenti...
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ChatGPT Users Still Prefer Google, New Data Reveals
ChatGPT has seen rapid growth, but 95.3% of its users still use Google, highlighting Google's dominance in the search landscape. Despite ChatGPT's 5.8 billion visits in August, Google's 83.8 billion visits show it remains the primary source for online searches and traffic. AI tools like ChatGPT a...
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Shoppers Double-Check AI Shopping Advice on Websites
AI tools accelerate product discovery and comparison but prompt shoppers to perform additional verification steps, enhancing rather than replacing the traditional research process. Trust in AI shopping assistants is limited, with only 46% of consumers fully trusting their recommendations, leading...
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Nvidia Earnings: AI Slowdown or App Advancement?
Nvidia has reached a $4 trillion market valuation, with its processors powering major platforms like ChatGPT and TikTok, driving AI features and recommendation engines. The company's financial performance influences tech innovation and consumer costs, as strong earnings could accelerate AI featur...
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How Top Marketers Win With Performance Max
Performance Max is a Google Ads approach that uses machine learning instead of manual controls, requiring marketers to adapt their strategies and trust the algorithm for effective scaling. The campaign type automates targeting and ad assembly, limiting direct control over placements and creative ...
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Scale PPC with AI: Automation Scripts, Data & Custom Tools
PPC advertising is rapidly evolving with AI-driven automation, enabling greater efficiency and strategic possibilities beyond manual optimizations. Cursor is an AI-powered platform that offers script automation, data integration, and custom tool creation, streamlining tasks like bid adjustments a...
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AI & Cybersecurity Skills: The New Must-Haves for Manufacturing Workers
The manufacturing industry is rapidly adopting smart technologies, with most companies piloting or scaling initiatives and prioritizing cybersecurity, competitive pressures, and workforce shortages. Key investments include cloud platforms, AI, and cybersecurity to enhance quality control, supply ...
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Is AI Search Killing Your SEO Strategy?
Businesses are prioritizing future AI search optimization at the expense of leveraging YouTube, the world's second-largest search engine, which offers immediate opportunities for traffic and sales growth. YouTube drives significantly more traffic than emerging AI platforms, making it essential fo...
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7 Essential Steps for Small Businesses to Thrive with AI
Agentic commerce is transforming online retail by using AI assistants to handle purchasing, shifting consumer behavior from active shopping to delegated decision-making. Small businesses must adapt by optimizing their digital presence with structured, consistent, and comprehensive product data to...
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How Edwin Is Revolutionizing IT at LogicMonitor
LogicMonitor's GenAI agent Edwin significantly reduces IT incidents and alerts, as demonstrated by an 88% alert reduction and 27% fewer incidents at Chemist Warehouse within weeks of implementation. The platform's hybrid observability and local data infrastructure in Australia support compliance ...
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When Algorithms Fail Music
Music discovery has shifted from human-led exploration, like record store recommendations, to being dominated by algorithmic systems from platforms like Spotify, which prioritize user engagement over artistic diversity. Algorithms have influenced music creation, leading to shorter songs, simplifi...
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Google Boosts Video, Forums & User Content in Search
Google is updating its search ranking systems to prioritize user-generated content like short videos and forum discussions, reflecting a shift in how people seek information. The company is adapting to user preferences by adjusting algorithms to surface more dynamic content, while also working on...
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Server-Side Tracking's Privacy-First Comeback
Marketers are increasingly adopting server-side tracking to improve data accuracy, ensure privacy compliance, and enhance website performance by processing data through their own servers before sending it to analytics platforms. Server-side tracking addresses limitations of traditional browser-ba...
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