Topic: Content Strategy
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PressReader: A journey of innovation & Transformation
Discover the extraordinary journey of PressReader, a digital trailblazer transforming the world of news and publishing. With roots as NewspaperDirect, it revolutionized the delivery of global newspapers to hospitality and transport sectors. Evolving into PressReader, it redefined digital content access, offering thousands of titles in over 60 languages. Dive into PressReader's saga, from its pioneering start to its current stature as a digital publishing leader, in our latest blog post.
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Ross Simmonds on AI Content, Budgets & B2B TikTok Growth
Ross Simmonds emphasizes that quality and creativity are key in marketing, advocating for intelligent AI use, budget experimentation, and leveraging platforms like TikTok for B2B growth. He recommends allocating 20% of marketing budgets to high-risk experiments, such as testing new channels, to s...
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The Drudge Report: A Timeless Media Powerhouse
The Drudge Report, launched in the mid-1990s, evolved from an email newsletter into a leading news aggregation platform known for its bold headlines and breaking news scoops.
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Wix Buys AI Platform for No-Code Software Creation
Wix acquired Base44, an AI-driven platform, to enhance its no-code capabilities and enable users to build sophisticated applications without coding. Base44's chat interface allows users to create custom apps within Wix using natural language, democratizing digital creation for non-technical users...
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Can Quora Boost Your Marketing Strategy?
Quora is a powerful marketing platform that connects brands with engaged audiences through real questions at various buyer journey stages. Effective strategies on Quora include joining existing discussions, prioritizing expertise over promotion, and distributing content across multiple channels. ...
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10 Marketing Experts Weigh In: Are Blogs Still Relevant?
Blogs remain a powerful marketing tool, thriving when executed strategically despite competition from video, podcasts, and AI-generated content. High-quality blogs deliver measurable ROI, with 65% of marketers maintaining them and nearly half increasing investments, as they offer lasting organic ...
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Why Employee Advocacy and EGC Will Dominate in 2025
Traditional advertising is facing growing skepticism as consumer attitudes continue to shift in the digital era. Businesses are responding by turning to a more authentic and human approach to connect…
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Merzigo & Fremantle: Localization Drives Content Growth
Localization is key to global content growth, as demonstrated by Merzigo's partnerships with major firms like Warner Bros. Discovery and Disney, expanding its reach across multiple regions. Success in digital content relies on understanding platform algorithms, with Merzigo using real-time data a...
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Google's New Image SEO Tip: Use Consistent URLs for Same Images
Optimizing image URLs by reusing the same URL for identical images across pages improves crawl efficiency and saves server resources, as per Google's updated SEO guidelines. This practice reduces duplicate content crawling, conserves crawl budget, and prevents wasteful server storage by eliminati...
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