Topic: Technical SEO
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Top-Ranking Sites Often Have Invalid HTML, Google Reveals
Many top websites rank well despite invalid HTML, challenging the belief that flawless code is essential for SEO success, as revealed in Google’s podcast. While browsers tolerate most HTML errors, critical elements like metadata and structured data require precision to avoid search engine misinte...
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AI vs. Traditional Skills: The SEO Hiring Challenge
Modern SEO hiring requires balancing classic expertise with AI proficiency, as companies seek professionals who merge timeless search principles with cutting-edge technology. Core technical SEO skills (e.g., site structure, crawlability) remain essential, with top specialists using automation too...
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Unlock Your Rankings: Why Indexing is the Crucial First Step for SEO Success
In SEO, we often focus on keywords, backlinks, and content quality. But what if your perfectly optimized page remains invisible to search engines? This is where indexing – the process by which search engines like Google and Bing discover, analyze, and store your content in their massive databases – comes into play.
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How Brands Can Boost Citations in LLM Search Results
High-quality, well-researched content with authoritative sources is essential for earning citations in AI-powered search results. Technical SEO, including keyword usage and structured data markup, improves content visibility and understanding by AI models. A strong backlink profile, engagement me...
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Google: Soft 404s Waste Crawl Budget Even with 200 OK
Soft 404 errors, which return a 200 OK status but display "page not found" messages, waste crawl resources by misleading search engines into indexing low-value pages. Google Search Console's Index Coverage report helps identify soft 404s, such as out-of-stock product pages or empty search results...
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Boost Your Brand: Get Recommended by AI & LLMs
AI-powered search tools and LLMs have transformed digital marketing, requiring adapted strategies that align with how AI evaluates content for success. Original insights and fresh data are now crucial for visibility, as AI prioritizes unique, value-added content over generic or keyword-optimized ...
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