Topic: structured data

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  • Why Our PPC Agency Finally Embraced SEO
    June 22, 2025
    88%

    Why Our PPC Agency Finally Embraced SEO

    The agency transitioned from a PPC-only approach to integrating SEO, recognizing the need for a blended strategy due to AI's impact on search behavior. AI-powered tools like ChatGPT and Google's AI Overviews highlighted the importance of technical SEO, structured data, and machine-readable signal...

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  • Google Search Central APAC 2025: Key Insights from Day 3
    July 25, 2025
    85%

    Google Search Central APAC 2025: Key Insights from Day 3

    Google Search Central APAC 2025 highlighted query interpretation techniques, including segmentation for languages like Chinese and contextual synonyms derived from user behavior to refine search results. High-quality content standards focus on people-first principles, originality, expertise, and ...

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  • 2025 AI Search Shifts: Master Local SEO Now
    August 28, 2025
    80%

    2025 AI Search Shifts: Master Local SEO Now

    AI-driven search tools are transforming user discovery and purchasing decisions by anticipating needs and summarizing information, making adaptation essential for businesses to maintain visibility. Google's AI Overviews now dominate search results for informational queries, prioritizing proximity...

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  • Google Reveals Why Ranking Signals Must Stay Controlled
    August 15, 2025
    80%

    Google Reveals Why Ranking Signals Must Stay Controlled

    Google avoids ranking signals like social media shares or views because they lack control and can be manipulated, making them unreliable for search rankings. Google prioritizes verifiable and manipulation-resistant signals, such as structured data for rich results, while dismissing easily exploit...

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  • AI & Local Search: 2025 Visibility & ROI Trends
    June 2, 2025
    75%

    AI & Local Search: 2025 Visibility & ROI Trends

    AI has revolutionized local search by delivering hyper-personalized results through real-time data analysis, context interpretation, and intent prediction, giving businesses a competitive edge. The evolution of local search progressed through three phases: foundational data accuracy, engagement-f...

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  • Beyond Eyeballs: Is Your Business Ready to Market to Machines (M2M)?
    April 14, 2025
    55%

    Beyond Eyeballs: Is Your Business Ready to Market to Machines (M2M)?

    What is Marketing to Machines? Imagine needing to sell your products or services not just to the people using AI tools, but to the tools themselves.

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Related Topics

seo integration (1) topical authority (1) contextual synonyms (1) eeat principles (1) Voice Assistants (1) ppc vs seo (1) author bylines (1) local search evolution (1)
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