Topic: structured data
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Why Our PPC Agency Finally Embraced SEO
The agency transitioned from a PPC-only approach to integrating SEO, recognizing the need for a blended strategy due to AI's impact on search behavior. AI-powered tools like ChatGPT and Google's AI Overviews highlighted the importance of technical SEO, structured data, and machine-readable signal...
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AI & Local Search: 2025 Visibility & ROI Trends
AI has revolutionized local search by delivering hyper-personalized results through real-time data analysis, context interpretation, and intent prediction, giving businesses a competitive edge. The evolution of local search progressed through three phases: foundational data accuracy, engagement-f...
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Beyond Eyeballs: Is Your Business Ready to Market to Machines (M2M)?
What is Marketing to Machines? Imagine needing to sell your products or services not just to the people using AI tools, but to the tools themselves.
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