Topic: performance measurement
-
Pilots, Not RFPs, Are the Future of Martech Selection
Traditional RFPs are outdated for marketing technology and creative operations due to their slow, rigid nature and inability to keep pace with fast-evolving digital environments. The lengthy RFP process introduces operational and competitive risks by causing delays, prioritizing cost over capabil...
Read More » -
Craft a Winning Communication Plan (Free Templates)
A social media communication crisis can escalate quickly if not managed with a clear, documented plan that includes timely and aligned responses. Effective communication plans improve customer satisfaction, brand reputation, and cost efficiency by guiding how, when, and where to share critical in...
Read More » -
Google Ads Integrates Web & App Campaigns with New Features
Google Ads is introducing new features to unify web and app advertising, simplifying workflows and improving performance measurement for marketers. Key updates include expanded Web to App Connect for YouTube, Hotel, and Demand Gen campaigns, plus unified conversions and combined performance overv...
Read More » -
Chrome Update Boosts Web Vitals for JS-Heavy Sites
Google Chrome's latest update introduces the Soft Navigations API to track Core Web Vitals for JavaScript-heavy websites like SPAs, addressing gaps in performance measurement. The API enables metrics like LCP, CLS, and INP during dynamic content updates, solving challenges for frameworks like Rea...
Read More » -
77% of Sites Lost Visibility After Google's num=100 Update: Data
Google's removal of the num=100 parameter caused 87.7% of studied sites to experience a decline in impressions, reshaping SEO reporting and data interpretation. The change led to 77.6% of websites losing unique ranking keywords, with short-tail and mid-tail terms most affected, while rank distrib...
Read More »
