Topic: google ads
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Customize Your Google Ads Overview Tab Now
Google Ads now allows advertisers to customize their Overview tab with up to five distinct views, enabling personalized dashboards focused on key performance indicators. This update replaces the previous static layout, offering flexibility to arrange metrics and charts for a more intuitive experi...
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Google Expands Custom Segments for Display Campaigns
Google is expanding Custom Segments for specific Display campaigns under the Personalized Ads policy starting December 12, offering new targeting options for previously restricted advertisers. The update has caused confusion, as experts note it may extend access to sectors like healthcare but lac...
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Google Ads Unveils New Conversion Tracking Metric
Google Ads has introduced the "Original Conversion Value" column, showing the raw conversion value before automated adjustments like value rules and lifecycle goals. This feature addresses long-standing challenges by providing a clear, unadjusted metric for more accurate campaign analysis, report...
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Google Ads: 25 Years Later - Better or Worse?
Google Ads has evolved from a simple keyword-based system to a sophisticated AI-driven platform, fundamentally transforming digital marketing over 25 years. Key developments include the shift to pay-per-click, the introduction of Quality Score, remarketing, and the integration of AI tools like Pe...
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Maximize Your Google Ads Budget with Smart Investment Strategy
Google Ads has introduced a new feature that encourages advertisers to create investment strategies for campaigns limited by budget, shifting focus from fixed daily spending to growth-oriented financial planning. The tool allows advertisers to simulate budget increase scenarios and preview potent...
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Google Ads Tactics to Abandon in 2026
Google Ads is shifting towards automation, reducing the effectiveness of detailed manual control and making certain long-standing PPC tactics less relevant. Strategies like relying heavily on phrase match keywords and using GA4 as the primary conversion action for Smart Bidding are becoming obsol...
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Google Ads at 25: The Biggest Changes in Search History
Google Ads has evolved over 25 years from a manual keyword-based system into an AI-driven platform that automates advertising decisions and personalizes marketing at scale. Recent innovations include AI tools like Performance Max and AI Max for Search, which optimize campaigns across Google's net...
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Google Ads Tests Auto-Setting New Customer Value
Google Ads is testing an automatic New Customer Value assignment in New Customer Acquisition campaigns without prior advertiser notification or approval, causing unexpected reporting changes and concern among marketers. The automatic assignment can distort revenue and performance metrics, as Goog...
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Google Ads API v22: Generative AI & Smarter Bidding
Google Ads API v22 introduces AI-driven enhancements, including generative AI for asset creation and smarter bidding tools, to simplify campaign management and boost performance. New features like the AssetGenerationService automate text and image asset production, while time-segmented diversity ...
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Google Mandates Certification for Prescription Drug Ads
Google is implementing a new policy requiring advertisers in the U.S., Canada, and New Zealand to obtain certification to use prescription drug terms in ads and keywords, while banning such promotions elsewhere. The policy will be enforced starting October 29 with a gradual rollout, giving advert...
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Google Ads Tests View-Through Conversion Optimization for Demand Gen
Google Ads is testing a new optimization tool for Demand Gen campaigns that incorporates view-through conversions into bidding strategies, improving performance for ads that influence behavior without clicks. The feature currently supports YouTube placements for image and video ads, with plans to...
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Google Ads Changes How It Tracks Conversions by Default
Google Ads is changing its default conversion tracking on November 17 to enhance campaign efficiency by reducing wasted ad spend. The update prevents new conversion goals from automatically becoming account-default unless all others in the same category are already defaults, requiring manual sett...
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Google Ads Now Offers One-Click Google Analytics Linking
Google Ads now proactively recommends linking unlinked Google Analytics accounts directly from the Campaigns page, enabling a one-click setup to simplify integration. This feature appears automatically for eligible accounts in the Recommendations section, allowing advertisers to apply the connect...
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Mastering AI & Human Control in Google Ads
Google Ads has shifted to an AI-driven platform, offering efficiency but requiring strategic oversight to align automation with true business goals. Effective automation depends on accurate measurement and training algorithms on meaningful outcomes, not just superficial metrics. Human strategy re...
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5 Google Ads Mistakes That Drain SMB Budgets
Google Ads requires a clear strategy with defined goals and conversion tracking to avoid wasting money and measure performance effectively. Proper account structure, including focused targeting and specific keywords, is essential to maximize campaign impact and prevent budget overspending. Aligni...
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Google Ads Tests New Promotional Budget Tools
Google Ads is testing a new Sales & Promotions Feature Bundle with Flighted Budgets, designed to help advertisers manage short-term campaigns with greater control and visibility during critical sales periods. The feature includes Campaign Total Budgets for predictable spending over 3-90 days and ...
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Google Ads Integrates Web & App Campaigns with New Features
Google Ads is introducing new features to unify web and app advertising, simplifying workflows and improving performance measurement for marketers. Key updates include expanded Web to App Connect for YouTube, Hotel, and Demand Gen campaigns, plus unified conversions and combined performance overv...
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Target Local Customers with Google Maps Location Assets
Google Ads has integrated with Google Maps to simplify adding and managing location assets, enabling advertisers to more efficiently target local customers and drive foot traffic. Advertisers can now link up to ten legitimate, owned locations directly from Google Maps, streamlining the setup proc...
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Google's AI Search Will Still Include Ads, Says Exec
Google's VP confirms that ads will remain central to its search experience despite AI integration, with user engagement broadening rather than replacing traditional behaviors. The company is testing ads within AI-powered search modes, ensuring that organic AI recommendations are not influenced by...
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Google Ads Tests New Website Optimizer Tool
Google Ads is testing a new integrated Website Optimizer tool to simplify landing page and user experience testing directly within its platform, potentially replacing third-party software. The tool, accessible via the Reporting tab, requires Google Ads and GA4 access, and can automatically create...
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Google Ads Now Appearing in AI Search Results
Google is expanding the integration of ads within its AI-generated search summaries, moving from limited testing to a more widespread rollout. This evolution merges sponsored content with AI answers, potentially impacting user engagement and offering new advertising opportunities for marketers. T...
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PPC Pulse: Nano Banana Pro, Animated Ads & Top Influencers
Google Ads introduced Nano Banana Pro, an AI-powered tool that enhances image generation for advertisers by improving reasoning, text rendering, and brand consistency within campaigns like Performance Max and Demand Gen. Microsoft Ads launched Image Animation to convert static images into videos ...
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Google Local Services Ads vs. Search Ads: Which Wins for Local Leads?
Google offers two main advertising options for local businesses: Local Services Ads (LSAs) for simplicity and pay-per-lead pricing, and Search campaigns for extensive customization and control. LSAs are easy to set up and manage automatically by Google, emphasizing customer reviews and lead track...
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Master Google Ads Promotions: A Step-by-Step Checklist
Promotion assets in Google Ads help businesses showcase deals directly in search results, enhancing visibility and attracting customers during peak shopping seasons and year-round. These assets offer visual distinction and operational flexibility, allowing for time-sensitive promotions without re...
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Google Now Lets You Hide Sponsored Search Results
Google is testing a feature that groups all paid search results under a single, collapsible label at the top of the page, allowing users to hide them after scrolling past. This update aims to simplify navigation and give users more control over sponsored content, though ads must be viewed before ...
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Google Ads Now Flags Low-Quality Images
Google Ads now automatically identifies low-quality images in the Recommendations tab, urging advertisers to improve visuals for better campaign performance on platforms like the Display Network and Gmail. The tool scans ad assets and provides specific suggestions, such as background color adjust...
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Google Ads Enforces New Message Asset Requirements
Google Ads is introducing stricter requirements for message assets, requiring advertisers to comply to avoid blocks that reduce campaign reach and effectiveness. Enforcement begins on October 30th with a four-week phase-in, and non-compliant or unverified assets will be removed from ads. Advertis...
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Google Ads Launches New Labs Hub for Experimental Features
Google Ads has launched a new Labs section, providing a centralized hub for marketers to explore and test experimental features before they are widely released. This initiative organizes early-stage tools like "missed growth opportunities" in one place, helping advertisers anticipate and adapt to...
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Google Adds Seasonal Bid Controls for App Campaigns
Google has launched a beta feature for App Campaigns that introduces seasonal bid controls to help advertisers manage campaigns during short, high-impact events like sales or product launches. This tool allows proactive bid increases to address predictable conversion rate swings, ensuring better ...
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Can Small Businesses Still Win with Google Ads?
Google Ads remains a viable option for small and medium-sized enterprises, despite increasing competition and rising costs, by focusing on strategic and intelligent approaches rather than large budgets. Smaller businesses face challenges such as high cost-per-click, limited data for automation, a...
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Google Ads Launches Suggested Plans in Performance Planner
Google Ads has launched Suggested Plans in Performance Planner, providing pre-built frameworks to forecast ROI and recommend effective strategies with minimal manual effort. The feature generates tailored forecasts for specific goals by analyzing existing campaign data, organizing recommendations...
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Google Ads Introduces New Checkbox Filters for Campaigns
Google Ads has introduced multi-select checkbox filters, enabling advertisers to manage and compare multiple campaigns simultaneously for improved efficiency. This update eliminates the need to toggle between individual campaign pages, saving time on tasks like bulk edits, reporting, and performa...
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Google Ads Tests Twitter Creatives for PMax Campaigns
Google is testing a feature that automatically suggests video content from X (formerly Twitter) for use in advertisers' Performance Max campaigns, indicating a move toward cross-platform ad integration. Advertisers must confirm they have legal rights to these videos, which are sourced via third-p...
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Google Open-Sources AI Ads API for Developers
Google has launched an open-source MCP Server on GitHub, enabling developers to integrate AI into digital marketing operations and allowing for intelligent data interaction with Google Ads. The server uses the Model Context Protocol to simplify communication between AI systems and advertising pla...
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Google Performance Max Now Supports Direct Video Uploads
Google now allows direct video uploads in Performance Max campaigns, eliminating the need for a YouTube channel or Shared Library to speed up video ad deployment. Uploaded videos are stored in a Google-managed channel but lack YouTube Analytics, remarketing capabilities, and editing features, wit...
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Google Shifts Google Ads API to Monthly Release Cycle
Google will introduce a monthly release cycle for the Google Ads API starting in 2026, providing more frequent updates and features for developers and advertisers. The new schedule includes three to four major releases annually, each supported for one year, along with minor updates to ensure smoo...
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Ignore Google Emails? It Could Cost You
A Google Ads expert's failure to properly onboard a new client account and monitor official communications led to a critical breakdown in conversion tracking, as vital warnings about a consent management platform were missed. The loss of conversion data caused Google's smart bidding algorithms to...
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Google Automatically Links YouTube & Ads Accounts
Google is automatically linking YouTube channels with Google Ads accounts when a strong data connection is detected, simplifying setup and enhancing audience insights for advertisers. Advertisers gain new targeting and measurement capabilities, such as directing ads to engaged viewers and trackin...
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Rising Google Ads MCC Takeover Scams: How Phishing Attacks Work
A surge in sophisticated phishing attacks is compromising Google Ads Manager accounts, allowing fraudsters to drain advertising budgets of tens of thousands of dollars within hours, even bypassing two-factor authentication. Attackers use deceptive emails that mimic legitimate Google invitations, ...
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Google Ads Adds Political Content Controls at Account Level
Google Ads now allows advertisers to set a default political content preference at the account level, simplifying compliance with regulations and building on previous campaign-level controls. This update helps advertisers maintain consistency across campaigns, reducing manual adjustments and mini...
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Google Ads Will Permanently Delete Inactive Accounts
Google Ads will permanently delete canceled accounts after six months of inactivity, ending the previous policy of indefinite storage and requiring advertisers to proactively save their data. This change means advertisers risk losing all historical campaign data, performance metrics, and template...
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Master AI-Powered Google Ads: Write Winning Copy
AI tools can rapidly generate high-converting Google Ads copy by using strategic, detailed prompts that provide clear instructions, roles, and context. Effective prompts should include a persona, a precise task, rich context about the audience and product, and specific formatting requirements lik...
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Malicious 'TradingView Premium' Ads Spread from Meta to Google
A malvertising campaign has expanded from Facebook to Google Ads, using fake offers of free TradingView Premium to distribute advanced information-stealing malware. The scam involves hijacking legitimate Google Ads accounts and verified YouTube channels, which are rebranded to impersonate Trading...
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AI Max Case Studies: New Analysis Reveals Key Insights
AI Max for Search campaigns combines Performance Max with traditional search campaigns to find new audiences, launched globally in late May and expected to be fully available by early Q3 2025. It operates alongside existing keywords to discover overlooked search terms, generate relevant ad conten...
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Master Responsive Search Ads: A Complete Guide
Responsive Search Ads (RSAs) are the standard for Google Ads search campaigns, requiring a Final URL, multiple headlines, and descriptions to allow Google to optimize ad combinations for better performance. The Ad Strength meter in RSAs serves as a guide based on best practices but does not direc...
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Google's AI Max: 30-Day Search Test Results Revealed
Google's AI Max is an optional tool for Search campaigns that uses advanced machine learning to target users based on signals like search behavior, demographics, and website content, expanding beyond traditional keyword matching. AI Max differs from Performance Max and Dynamic Search Ads by offer...
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Master Google Ads Placements: Target Websites, Apps & YouTube
Google Ads placements allow precise targeting by selecting specific websites, apps, or YouTube content for ad display, exclusively within the Google Display Network for Display and Video campaigns. Regularly reviewing placement reports and excluding underperforming or inappropriate sites is a bes...
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Google Tag Manager Now Supports Event Parameters for Ads & Floodlight
Google Tag Manager now allows advertisers to add custom event parameters directly within Google Ads and Floodlight tags, simplifying advanced tracking and reducing manual coding. A new Event Parameters field group and Event Settings variable enable consistent configuration of custom parameters an...
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Google, Meta & Microsoft Ads: Trust Wins & Losses in 2025
The digital advertising landscape in 2025 offers opportunities but also challenges like transparency and control, with Google, Meta, and Microsoft Ads each having distinct strengths and weaknesses for marketers. Google Ads leads in paid search with advanced machine learning but faces criticism fo...
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Singapore Officials Impersonated in Sophisticated Investment Scam
Fraudsters impersonated Singaporean officials using verified Google Ads, fake news sites, and AI-generated deepfake videos to promote a fraudulent forex investment platform targeting local residents. The scam employed advanced evasion techniques like IP filtering and redirect domains, with victim...
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