Topic: google ads
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Google Ads Launches ROAS Tool for New Customer Valuation
Google Ads has launched a new tool that uses a target return on ad spend (ROAS) to automatically suggest a data-driven conversion value for first-time customers, replacing manual estimates. The tool provides a strategic starting point for bidding but currently lacks real-time, granular adjustment...
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Google Ads Streamlines Product Campaign Tracking
Google Ads has launched a new dashboard to centralize product listing management, providing a consolidated view of campaign eligibility, issues, and trends to streamline workflow. The update enables advertisers to quickly identify critical gaps, such as products missing from key campaigns, and pr...
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Unlock Google Ads Success with Recommended Experiments
Google Ads is introducing an automated tool within its Experiments dashboard that suggests preconfigured campaign tests based on your account's data, such as trying new bidding strategies or ad creatives. These recommendations are designed to streamline the testing process, providing a helpful st...
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Google Ads Launches Centralized Experiment Center
Google Ads has launched a unified **Experiment Center**, combining A/B tests and Lift Studies into a single dashboard for managing performance tests on bidding, targeting, and creatives. The centralized hub simplifies workflows by consolidating setup and results, allowing advertisers to efficient...
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Google Ads Simplifies Manual CPC Access
Google Ads has simplified access to Manual CPC bidding by making the "Manually set bids" option more visible and directly accessible in the primary campaign creation flow. This update reduces friction for advertisers who prefer direct control, acknowledging that automated Smart Bidding isn't suit...
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Google Tests Pre-Built Campaigns for Faster Account Setup
Google is testing a streamlined feature that combines account creation with a pre-built campaign to help new advertisers launch faster and reduce initial setup complexity. This approach prioritizes speed and ease of use but may limit initial control over specific campaign settings and targeting p...
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Google Ads Change History Gets New Shortcut Button
A new "Go to..." button in Google Ads' Change history report allows users to directly navigate to modified campaigns or ad groups, saving significant time during audits and troubleshooting. This feature is especially valuable for reviewing bulk changes, automated script updates, or edits made via...
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Customize Your Google Ads Overview Tab Now
Google Ads now allows advertisers to customize their Overview tab with up to five distinct views, enabling personalized dashboards focused on key performance indicators. This update replaces the previous static layout, offering flexibility to arrange metrics and charts for a more intuitive experi...
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Google Expands Custom Segments for Display Campaigns
Google is expanding Custom Segments for specific Display campaigns under the Personalized Ads policy starting December 12, offering new targeting options for previously restricted advertisers. The update has caused confusion, as experts note it may extend access to sectors like healthcare but lac...
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Google Ads Unveils New Conversion Tracking Metric
Google Ads has introduced the "Original Conversion Value" column, showing the raw conversion value before automated adjustments like value rules and lifecycle goals. This feature addresses long-standing challenges by providing a clear, unadjusted metric for more accurate campaign analysis, report...
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Google Ads: 25 Years Later - Better or Worse?
Google Ads has evolved from a simple keyword-based system to a sophisticated AI-driven platform, fundamentally transforming digital marketing over 25 years. Key developments include the shift to pay-per-click, the introduction of Quality Score, remarketing, and the integration of AI tools like Pe...
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Maximize Your Google Ads Budget with Smart Investment Strategy
Google Ads has introduced a new feature that encourages advertisers to create investment strategies for campaigns limited by budget, shifting focus from fixed daily spending to growth-oriented financial planning. The tool allows advertisers to simulate budget increase scenarios and preview potent...
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Google Ads Tactics to Abandon in 2026
Google Ads is shifting towards automation, reducing the effectiveness of detailed manual control and making certain long-standing PPC tactics less relevant. Strategies like relying heavily on phrase match keywords and using GA4 as the primary conversion action for Smart Bidding are becoming obsol...
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Google Ads at 25: The Biggest Changes in Search History
Google Ads has evolved over 25 years from a manual keyword-based system into an AI-driven platform that automates advertising decisions and personalizes marketing at scale. Recent innovations include AI tools like Performance Max and AI Max for Search, which optimize campaigns across Google's net...
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Google Ads Tests Auto-Setting New Customer Value
Google Ads is testing an automatic New Customer Value assignment in New Customer Acquisition campaigns without prior advertiser notification or approval, causing unexpected reporting changes and concern among marketers. The automatic assignment can distort revenue and performance metrics, as Goog...
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Google Ads API v22: Generative AI & Smarter Bidding
Google Ads API v22 introduces AI-driven enhancements, including generative AI for asset creation and smarter bidding tools, to simplify campaign management and boost performance. New features like the AssetGenerationService automate text and image asset production, while time-segmented diversity ...
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Google Mandates Certification for Prescription Drug Ads
Google is implementing a new policy requiring advertisers in the U.S., Canada, and New Zealand to obtain certification to use prescription drug terms in ads and keywords, while banning such promotions elsewhere. The policy will be enforced starting October 29 with a gradual rollout, giving advert...
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Google Ads Tests View-Through Conversion Optimization for Demand Gen
Google Ads is testing a new optimization tool for Demand Gen campaigns that incorporates view-through conversions into bidding strategies, improving performance for ads that influence behavior without clicks. The feature currently supports YouTube placements for image and video ads, with plans to...
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Google Ads Changes How It Tracks Conversions by Default
Google Ads is changing its default conversion tracking on November 17 to enhance campaign efficiency by reducing wasted ad spend. The update prevents new conversion goals from automatically becoming account-default unless all others in the same category are already defaults, requiring manual sett...
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Google Ads Now Offers One-Click Google Analytics Linking
Google Ads now proactively recommends linking unlinked Google Analytics accounts directly from the Campaigns page, enabling a one-click setup to simplify integration. This feature appears automatically for eligible accounts in the Recommendations section, allowing advertisers to apply the connect...
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Mastering AI & Human Control in Google Ads
Google Ads has shifted to an AI-driven platform, offering efficiency but requiring strategic oversight to align automation with true business goals. Effective automation depends on accurate measurement and training algorithms on meaningful outcomes, not just superficial metrics. Human strategy re...
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5 Google Ads Mistakes That Drain SMB Budgets
Google Ads requires a clear strategy with defined goals and conversion tracking to avoid wasting money and measure performance effectively. Proper account structure, including focused targeting and specific keywords, is essential to maximize campaign impact and prevent budget overspending. Aligni...
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Google Ads Tests New Promotional Budget Tools
Google Ads is testing a new Sales & Promotions Feature Bundle with Flighted Budgets, designed to help advertisers manage short-term campaigns with greater control and visibility during critical sales periods. The feature includes Campaign Total Budgets for predictable spending over 3-90 days and ...
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Google Ads Integrates Web & App Campaigns with New Features
Google Ads is introducing new features to unify web and app advertising, simplifying workflows and improving performance measurement for marketers. Key updates include expanded Web to App Connect for YouTube, Hotel, and Demand Gen campaigns, plus unified conversions and combined performance overv...
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Target Local Customers with Google Maps Location Assets
Google Ads has integrated with Google Maps to simplify adding and managing location assets, enabling advertisers to more efficiently target local customers and drive foot traffic. Advertisers can now link up to ten legitimate, owned locations directly from Google Maps, streamlining the setup proc...
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Google's AI Search Will Still Include Ads, Says Exec
Google's VP confirms that ads will remain central to its search experience despite AI integration, with user engagement broadening rather than replacing traditional behaviors. The company is testing ads within AI-powered search modes, ensuring that organic AI recommendations are not influenced by...
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How Landing Page Images Boost Google PMax Ad Performance
Google Ads now provides a preview of how landing page images will be automatically transformed into ad creatives for Performance Max campaigns before launch, offering greater transparency and strategic oversight. This feature allows advertisers to see exactly which website images, like banners or...
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Google Ads PMax Placements Now Visible in Reports
Google Ads has made Performance Max campaign placement data visible, providing marketers with clear insights into where ads appear across Google's network, transforming an opaque process into a transparent analytics tool. This update allows advertisers to see detailed placements across channels l...
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Google Ads Automatically Re-enables Paused Keywords
Google Ads is automatically reactivating paused keywords via a "Low activity system bulk changes" tool, which historically only paused inactive elements, creating budget and performance risks. The cause is unclear as Google hasn't officially communicated whether this is a new feature, test, or er...
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Google Promotes AI Max Tool via In-App Ads
Google is directly promoting its AI tools, like "AI Max for Search campaigns", within the Google Ads interface, turning utility areas into internal ad channels. This in-platform marketing signals an aggressive push to accelerate AI adoption among advertisers, moving beyond just making tools ava...
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Unlock Lower CPCs: The Real Impact of Google Ads Quality Score
Rising cost-per-click is often caused by poor ad quality, not just bidding or budget, making Google's Quality Score a critical metric for efficient auctions and lower costs. Quality Score is a foundational, keyword-level metric that determines Ad Rank and final CPC by evaluating ad relevance, lan...
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Google Ads Tests A/B Experiments for Shopping Product Data
Google Ads is piloting a tool for select advertisers to A/B test product titles and images within Shopping campaigns, providing performance data in weeks without disrupting live ads. This feature addresses a key need by allowing data-driven optimization of critical ad elements, which historically...
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10 PPC Truths for 2026: Lessons From Last Year's Debates
Successful PPC campaigns in 2026 require guiding algorithms with human strategy, as platform recommendations often serve the platform's revenue goals, not the advertiser's best interests. Effective automation depends on strategic guardrails to prevent budget waste and requires sufficient conversi...
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Unlock Demand Gen: Google Ads' Most Underrated Campaign
Demand Gen is a Google Ads campaign type that uses audience-based "push" marketing with visual content, appearing on YouTube, Gmail, and Discover to engage users not actively searching. It focuses on high-quality, logged-in audiences for better traffic, offering flexible bidding and detailed repo...
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Google Demand Gen: Now with Location Targeting Controls
Google has introduced precise location targeting controls for Demand Gen campaigns, allowing advertisers to choose between targeting users based on presence or interest versus presence only, streamlining setup and reducing errors. This update eliminates previous limitations and manual workarounds...
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Stop Uncontested Ads From Draining Your Holiday Budget
A major flaw in Google's auction system, the "Uncontested Google Ads Problem," causes advertisers to waste significant budgets by paying high costs even when no competitors are bidding. This issue leads to overpayment across brand terms, Shopping ads, and general keywords, as the system fails to ...
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Google Ads Now Uses Merchant Center Videos in Performance Max
Google's Performance Max beta now automatically uses product videos from advertisers' Merchant Centers, streamlining campaign setup and improving creative alignment. This integration addresses a key challenge by sourcing product-specific video content at scale, which is especially beneficial for ...
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Google Ads Tests New Website Optimizer Tool
Google Ads is testing a new integrated Website Optimizer tool to simplify landing page and user experience testing directly within its platform, potentially replacing third-party software. The tool, accessible via the Reporting tab, requires Google Ads and GA4 access, and can automatically create...
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Google Ads Now Appearing in AI Search Results
Google is expanding the integration of ads within its AI-generated search summaries, moving from limited testing to a more widespread rollout. This evolution merges sponsored content with AI answers, potentially impacting user engagement and offering new advertising opportunities for marketers. T...
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PPC Pulse: Nano Banana Pro, Animated Ads & Top Influencers
Google Ads introduced Nano Banana Pro, an AI-powered tool that enhances image generation for advertisers by improving reasoning, text rendering, and brand consistency within campaigns like Performance Max and Demand Gen. Microsoft Ads launched Image Animation to convert static images into videos ...
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Google Local Services Ads vs. Search Ads: Which Wins for Local Leads?
Google offers two main advertising options for local businesses: Local Services Ads (LSAs) for simplicity and pay-per-lead pricing, and Search campaigns for extensive customization and control. LSAs are easy to set up and manage automatically by Google, emphasizing customer reviews and lead track...
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Master Google Ads Promotions: A Step-by-Step Checklist
Promotion assets in Google Ads help businesses showcase deals directly in search results, enhancing visibility and attracting customers during peak shopping seasons and year-round. These assets offer visual distinction and operational flexibility, allowing for time-sensitive promotions without re...
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Google Now Lets You Hide Sponsored Search Results
Google is testing a feature that groups all paid search results under a single, collapsible label at the top of the page, allowing users to hide them after scrolling past. This update aims to simplify navigation and give users more control over sponsored content, though ads must be viewed before ...
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Google Ads Now Flags Low-Quality Images
Google Ads now automatically identifies low-quality images in the Recommendations tab, urging advertisers to improve visuals for better campaign performance on platforms like the Display Network and Gmail. The tool scans ad assets and provides specific suggestions, such as background color adjust...
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Google Ads Enforces New Message Asset Requirements
Google Ads is introducing stricter requirements for message assets, requiring advertisers to comply to avoid blocks that reduce campaign reach and effectiveness. Enforcement begins on October 30th with a four-week phase-in, and non-compliant or unverified assets will be removed from ads. Advertis...
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Google Ads Launches New Labs Hub for Experimental Features
Google Ads has launched a new Labs section, providing a centralized hub for marketers to explore and test experimental features before they are widely released. This initiative organizes early-stage tools like "missed growth opportunities" in one place, helping advertisers anticipate and adapt to...
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Google Adds Seasonal Bid Controls for App Campaigns
Google has launched a beta feature for App Campaigns that introduces seasonal bid controls to help advertisers manage campaigns during short, high-impact events like sales or product launches. This tool allows proactive bid increases to address predictable conversion rate swings, ensuring better ...
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Can Small Businesses Still Win with Google Ads?
Google Ads remains a viable option for small and medium-sized enterprises, despite increasing competition and rising costs, by focusing on strategic and intelligent approaches rather than large budgets. Smaller businesses face challenges such as high cost-per-click, limited data for automation, a...
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Google Ads Launches Suggested Plans in Performance Planner
Google Ads has launched Suggested Plans in Performance Planner, providing pre-built frameworks to forecast ROI and recommend effective strategies with minimal manual effort. The feature generates tailored forecasts for specific goals by analyzing existing campaign data, organizing recommendations...
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Google Ads Introduces New Checkbox Filters for Campaigns
Google Ads has introduced multi-select checkbox filters, enabling advertisers to manage and compare multiple campaigns simultaneously for improved efficiency. This update eliminates the need to toggle between individual campaign pages, saving time on tasks like bulk edits, reporting, and performa...
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