Topic: advertiser control

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  • Google's Performance Max Gets New Smart Bidding Exploration Tool
    September 18, 2025
    75%

    Google's Performance Max Gets New Smart Bidding Exploration Tool

    Google has introduced Smart Bidding Exploration for Performance Max campaigns, allowing more flexible return on ad spend targets to capture additional conversions. Early tests show an 18% increase in unique converting queries and a 19% rise in total conversions, though some experts caution it may...

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  • Google Ads Tests New Promotional Budget Tools
    September 9, 2025
    50%

    Google Ads Tests New Promotional Budget Tools

    Google Ads is testing a new Sales & Promotions Feature Bundle with Flighted Budgets, designed to help advertisers manage short-term campaigns with greater control and visibility during critical sales periods. The feature includes Campaign Total Budgets for predictable spending over 3-90 days and ...

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Related Topics

ai automation (31) google ads (29) data quality (21) conversion optimization (16) performance max (15) feature testing (10) budget management (8) campaign performance (7)