Topic: feature testing
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Bring Your Desktop to Life: Windows 11 Adds Video Wallpapers
Microsoft is testing a new feature in Windows 11 that allows users to set video files as their desktop backgrounds, enabling continuous playback for dynamic personalization without third-party software. This functionality revives a capability last seen in Windows Vista's DreamScene, which was dis...
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Apple Tests ChatGPT-Like App to Improve Siri
Apple is developing an internal AI application similar to ChatGPT to test and improve a major Siri update planned for next year. The tool allows engineers to rapidly evaluate new features, including Siri's ability to search personal data like songs and emails. It also tests Siri's proficiency in ...
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Pixel Call Recording Returns for Select Users in US and UK
Google is preparing to reintroduce native call recording for Pixel smartphones in select markets, offering an alternative to the AI-based Call Notes feature for capturing conversations. The feature is currently in limited beta testing, appearing for some users on devices like the Pixel 8 Pro with...
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Google Ads Launches New Labs Hub for Experimental Features
Google Ads has launched a new Labs section, providing a centralized hub for marketers to explore and test experimental features before they are widely released. This initiative organizes early-stage tools like "missed growth opportunities" in one place, helping advertisers anticipate and adapt to...
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Hide Annoying YouTube End Screens With This New Feature
YouTube now allows viewers to hide end screens that show recommendations and subscribe prompts, giving them more control over their viewing experience. The feature was added due to user feedback about distractions, and testing showed it only causes a minor 1.5% decrease in views from end screen p...
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Google Tests New Brand Profiles in Merchant Center Next
Google is piloting Brand Profiles in Merchant Center Next, giving retailers a dedicated space on Search to showcase their brand story, values, and promotions. The feature helps merchants stand out with multimedia content and offers, aiming to influence shoppers early in the decision process, thou...
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Xbox Controllers Get a Major Windows 11 Upgrade
Microsoft is updating Xbox controllers on Windows 11 to allow users to open Task View by holding the Xbox button, improving multitasking during gameplay or productivity. A long press activates Task View while the power-off function remains unchanged, aligning with interface improvements for handh...
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Google's Performance Max Gets New Smart Bidding Exploration Tool
Google has introduced Smart Bidding Exploration for Performance Max campaigns, allowing more flexible return on ad spend targets to capture additional conversions. Early tests show an 18% increase in unique converting queries and a 19% rise in total conversions, though some experts caution it may...
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Windows 11's New Copilot Button: Unwanted Feature or Hidden Gem?
Windows 11 Insider Preview introduces a "Share with Copilot" button in the taskbar, enabling users to send window contents directly to Microsoft's AI for analysis and contextual insights without interrupting their workflow. The feature uses Copilot Vision to scan and process on-screen content, op...
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Google Discover Now Lets You Follow Creators & Publishers
Google Discover now allows users to follow publishers and creators directly, enabling tailored content updates and greater control over their feeds. The platform is integrating more social media content, including posts from X, Instagram, and YouTube Shorts, to diversify media types and enhance r...
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