Topic: campaign performance
-
Google Ads Enforces New Message Asset Requirements
Google Ads is introducing stricter requirements for message assets, requiring advertisers to comply to avoid blocks that reduce campaign reach and effectiveness. Enforcement begins on October 30th with a four-week phase-in, and non-compliant or unverified assets will be removed from ads. Advertis...
Read More » -
Black Friday's Google Ads Waste Exposed
Many brands waste marketing budgets on Black Friday by running Google Shopping ads for out-of-stock products, leading to financial losses from non-converting clicks. A study found that 97% of retailers paid for clicks on sold-out items, with ads often running for one to two days after stock deple...
Read More » -
When Best Practices Backfire: Aashna Makin's Story
Best practices in paid advertising are not universally applicable and must be tailored to each client's specific needs and audience, as rigidly applying them can lead to significant performance drops. Aashna learned the importance of accountability and understanding client context, which involves...
Read More » -
AI Reshapes Media Buying with Creative Power
AI is transforming advertising by shifting focus from audience targeting to creative content, using AI-powered tools to personalize and optimize messaging at scale for better campaign performance. Modern campaigns now prioritize consumer engagement and direct sales outcomes through personalized a...
Read More » -
Google Ads Changes How It Tracks Conversions by Default
Google Ads is changing its default conversion tracking on November 17 to enhance campaign efficiency by reducing wasted ad spend. The update prevents new conversion goals from automatically becoming account-default unless all others in the same category are already defaults, requiring manual sett...
Read More » -
The Buyer Journey Is Dead: What's Next?
The traditional linear marketing funnel is obsolete, as today's self-directed buyers follow nonlinear journeys, making old campaign models ineffective and creating pressure to do more with less. A significant disconnect exists between marketing and the C-suite, with many executives questioning ma...
Read More » -
Google Ads Now Uses Merchant Center Videos in Performance Max
Google's Performance Max beta now automatically uses product videos from advertisers' Merchant Centers, streamlining campaign setup and improving creative alignment. This integration addresses a key challenge by sourcing product-specific video content at scale, which is especially beneficial for ...
Read More » -
PPC Experts Explain Digital Marketing Learning Periods
A learning period is when an ad platform's algorithm analyzes performance data to calibrate automated bidding and creative testing, which is essential for campaign stability and achieving goals like target CPA or ROAS. Marketers can unintentionally restart learning periods by making significant c...
Read More » -
Google Ads Now Offers One-Click Google Analytics Linking
Google Ads now proactively recommends linking unlinked Google Analytics accounts directly from the Campaigns page, enabling a one-click setup to simplify integration. This feature appears automatically for eligible accounts in the Recommendations section, allowing advertisers to apply the connect...
Read More » -
Track Ad ROI: LinkedIn API Connects Campaigns to Revenue
LinkedIn's new Company Intelligence API directly connects ad campaign metrics to sales pipeline growth and revenue, helping B2B marketers prove ROI and optimize spending. The API addresses the challenge of complex B2B customer journeys by tracking company-level engagement and providing concrete d...
Read More » -
5-Pillar Audit: Fix Google Ads Strategy & Tactic Failures
Campaign failure often stems from a strategic misalignment with business goals, not just technical settings, requiring assessment across five key pillars before optimization. A weak core offer, such as an uncompetitive price or unclear value proposition, cannot be overcome by campaign tactics lik...
Read More » -
Google Adds 'Sources' Column to AI Search Reports
Google's new Sources column in AI Max Search Term Reports provides advertisers with detailed insights into how automated traffic is generated, including specific landing pages and URL inclusions used by the system. The feature categorizes AI Max traffic into landing page matches and expanded matc...
Read More » -
Google's "Journey Aware Bidding" Tests Boost Search Campaigns
Google is developing Journey Aware Bidding, a Search model that enhances predictions and performance by analyzing the entire customer journey, not just the final conversion event. Advertisers should map out all user journey stages, categorize touchpoints as conversions, and ensure accurate tracki...
Read More » -
Google Meridian now reveals marketing ROI insights
Google's Meridian MMM now offers more precise ROI insights by integrating both media and non-media factors like pricing and promotions, enabling smarter budget decisions. The model includes channel-level contribution priors and enhanced adstock functions to tailor insights using historical data a...
Read More » -
Bing Tests "Sponsored Results" Grouping Like Google
Microsoft is testing a new Bing ad format that groups multiple paid listings under a single "Sponsored results" header, with a "Hide" button for user control, making ads blend more seamlessly with organic results. This redesign closely mirrors a recent Google update, which has led to reports of i...
Read More » -
PPC Pulse: Nano Banana Pro, Animated Ads & Top Influencers
Google Ads introduced Nano Banana Pro, an AI-powered tool that enhances image generation for advertisers by improving reasoning, text rendering, and brand consistency within campaigns like Performance Max and Demand Gen. Microsoft Ads launched Image Animation to convert static images into videos ...
Read More » -
Google Expands GA Audience Targeting with New Templates
Google Analytics is introducing new audience templates, like **High-Value Purchasers** and **Disengaged Purchasers**, to simplify targeting valuable customer segments and re-engaging lapsed buyers. The platform now integrates **display dynamic remarketing** directly, allowing personalized ads to ...
Read More » -
3 AI Marketing Trends That Will Dominate 2026
By 2026, AI is shifting from experimental pilots to fully integrated marketing programs, with 60% of teams actively piloting or scaling AI solutions and nearly three-quarters viewing it as critically important for their strategies. Hyper-personalization and generative AI are enabling brands to cr...
Read More » -
Google's Performance Max Gets New Smart Bidding Exploration Tool
Google has introduced Smart Bidding Exploration for Performance Max campaigns, allowing more flexible return on ad spend targets to capture additional conversions. Early tests show an 18% increase in unique converting queries and a 19% rise in total conversions, though some experts caution it may...
Read More » -
Apple Search Ads Expand: AI Limits Exact Match in PPC
Apple is expanding its App Store Search Ads inventory in 2026, adding new placements beyond the top search result, which will automatically apply to existing campaigns but cannot be targeted separately. Google has clarified that exact match keywords cannot serve ads within its AI Overviews, makin...
Read More » -
Instacart Integrates Retail Media Targeting with TikTok Ads
Instacart has become the first retail media network to integrate directly with TikTok Ads Manager, enabling CPG brands to use Instacart's first-party data for targeting and shoppable ads within TikTok. This partnership allows brands to connect social media interactions directly to grocery purchas...
Read More » -
Top Email Marketing Tools for Accounting Firms in 2025
Email marketing platforms help accounting firms automate communications, segment clients, and enhance client retention while supporting compliance and growth without excessive time demands. Key features to prioritize include tax deadline automation, CRM integration, compliance-friendly templates,...
Read More » -
Google Ads Now Flags Low-Quality Images
Google Ads now automatically identifies low-quality images in the Recommendations tab, urging advertisers to improve visuals for better campaign performance on platforms like the Display Network and Gmail. The tool scans ad assets and provides specific suggestions, such as background color adjust...
Read More »