Topic: search campaigns
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Master Google Ads: Layer Audience Data for Better Search Results
Layering audience targeting onto Google Search campaigns enhances performance and provides valuable consumer insights across multiple advertising platforms. Key audience targeting categories include demographic targeting, custom audiences, remarketing, interest-based, affinity, and in-market audi...
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AI Max for Search: The Ultimate Guide
AI Max for Search is a new Google Ads feature that uses advanced AI to enhance targeting, ad copy generation, and landing page selection in Search campaigns. The feature includes automated search term matching, text customization for headlines and descriptions, and final URL expansion to direct t...
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AI Max Case Studies: New Analysis Reveals Key Insights
AI Max for Search campaigns combines Performance Max with traditional search campaigns to find new audiences, launched globally in late May and expected to be fully available by early Q3 2025. It operates alongside existing keywords to discover overlooked search terms, generate relevant ad conten...
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Google Local Services Ads vs. Search Ads: Which Wins for Local Leads?
Google offers two main advertising options for local businesses: Local Services Ads (LSAs) for simplicity and pay-per-lead pricing, and Search campaigns for extensive customization and control. LSAs are easy to set up and manage automatically by Google, emphasizing customer reviews and lead track...
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Google Ads Unveils New AI Max Campaign Reporting
Google has launched new reporting features for its Search AI Max campaigns, providing advertisers with greater transparency into how AI broadens their ad reach. The update introduces two metrics: AI Max expanded matches and AI Max expanded landing pages, which track traffic from AI-generated keyw...
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Master Google Ads Promotions: A Step-by-Step Checklist
Promotion assets in Google Ads help businesses showcase deals directly in search results, enhancing visibility and attracting customers during peak shopping seasons and year-round. These assets offer visual distinction and operational flexibility, allowing for time-sensitive promotions without re...
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Master Google Ads Auction Insights to Beat Your Competitors
The Auction Insights report in Google Ads provides competitive data on impression share, overlap rate, and outranking share, helping you understand how your ads perform against rivals in the same keyword auctions. Key metrics include impression share (percentage of eligible impressions received),...
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5 Google Ads Search Term Hacks for Better ROI
The Google Ads search terms report is crucial for improving ROI by revealing actual user queries, allowing advertisers to refine targeting and eliminate wasteful spending. Understanding the distinction between keywords you bid on and the search terms users type is fundamental, as Google assigns i...
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Google Ads Quietly Doubles Negative Keyword List Limit
Google may have quietly increased the maximum number of keywords allowed in a campaign-level negative keyword list beyond the documented 5,000 limit, potentially benefiting large-scale advertisers. Negative keyword lists are crucial for preventing ads from appearing on irrelevant search queries, ...
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