Topic: case studies
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Master B2B Conversions with YouTube Ads
YouTube is an underutilized platform for B2B lead generation, where its value lies in warming up prospects and improving performance across other marketing channels rather than direct conversions. Case studies show that YouTube campaigns significantly reduced cost-per-lead and improved conversion...
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The Power of Authority on Reddit and Quora
Online communities like Reddit and Quora significantly influence consumer behavior and search engine results, offering businesses a chance to connect with engaged audiences and boost their digital presence. Success on these platforms requires authentic engagement, such as using experts to provide...
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AI Max Case Studies: New Analysis Reveals Key Insights
AI Max for Search campaigns combines Performance Max with traditional search campaigns to find new audiences, launched globally in late May and expected to be fully available by early Q3 2025. It operates alongside existing keywords to discover overlooked search terms, generate relevant ad conten...
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Earn More Backlinks & Brand Mentions: A Campaign Guide
Brand mentions are now as crucial as backlinks for building authority and visibility in search results, requiring integrated strategies to capture both effectively. The Resolve Campaign Framework offers a step-by-step methodology for creating newsworthy campaigns that attract backlinks and brand ...
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Master AI Overviews: Choosing Link Building Services for 2026
The modern link-building landscape requires a focus on building genuine authority for AI-influenced search, prioritizing strategies like original research and expert commentary over outdated metrics like simple link volume. A key vetting step is to verify an agency's own expertise by checking its...
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Create Connected Data Ecosystems for AI at Scale
Modern integration platforms transform fragmented IT systems into streamlined data pipelines, enabling scalable artificial intelligence by creating connected data ecosystems. These platforms address the critical need for seamless, real-time data connectivity to support AI models, which require cl...
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When and How to Refresh Your Brand: A Strategic Guide
Brand marketing in 2025 is increasingly focused on brand recognition and LLM citations, moving beyond traditional search metrics to build long-term success through consumer connection. Companies risk public backlash when brand changes, like new fees or logo redesigns, misalign with established va...
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5 Signs Your GEO Strategy Is Actually Working
Generative engine optimization (GEO) is a strategic shift from traditional SEO, focusing on brand marketing through generative AI interfaces and measurable outcomes like share of search as a key success metric. Share of search is evaluated through brand search volume and buyer-intent traffic, ind...
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AI Max for Search: The Ultimate Guide
AI Max for Search is a new Google Ads feature that uses advanced AI to enhance targeting, ad copy generation, and landing page selection in Search campaigns. The feature includes automated search term matching, text customization for headlines and descriptions, and final URL expansion to direct t...
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Beyond Email: The New Frontier of Phishing Attacks
Phishing attacks are increasingly moving beyond email to exploit social media, messaging apps, and malicious ads, challenging traditional email-focused security defenses. These multi-channel attacks use sophisticated obfuscation techniques to evade detection and often target core identity platfor...
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The AI Mistake Tesla Already Made With Robots
Businesses replacing human customer service with AI risk alienating customers and damaging brand reputation, as seen in cases like Tesla's production issues. Research shows a strong consumer preference for human agents, with 82% favoring human interaction and satisfaction rates significantly high...
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