Topic: match types

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  • Study: Broad Match Boosts Revenue Per Conversion, But Comes at a Cost
    September 19, 2025
    100%

    Study: Broad Match Boosts Revenue Per Conversion, But Comes at a Cost

    Broad match can significantly increase revenue per conversion when used with automated bidding, though it often raises acquisition costs. Exact match remains the most efficient option with higher click-through and conversion rates, but it generates fewer impressions. Phrase match consistently und...

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  • AI Max Case Studies: New Analysis Reveals Key Insights
    October 3, 2025
    80%

    AI Max Case Studies: New Analysis Reveals Key Insights

    AI Max for Search campaigns combines Performance Max with traditional search campaigns to find new audiences, launched globally in late May and expected to be fully available by early Q3 2025. It operates alongside existing keywords to discover overlooked search terms, generate relevant ad conten...

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