Topic: match types
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Study: Broad Match Boosts Revenue Per Conversion, But Comes at a Cost
Broad match can significantly increase revenue per conversion when used with automated bidding, though it often raises acquisition costs. Exact match remains the most efficient option with higher click-through and conversion rates, but it generates fewer impressions. Phrase match consistently und...
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5 Google Ads Search Term Hacks for Better ROI
The Google Ads search terms report is crucial for improving ROI by revealing actual user queries, allowing advertisers to refine targeting and eliminate wasteful spending. Understanding the distinction between keywords you bid on and the search terms users type is fundamental, as Google assigns i...
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PPC Pulse: AI Insights, Cyber Monday Trends & New Google Tools
AI-powered ad tools like Google's AI Max are evolving to interpret broader user intent, making thoughtful campaign structure and keyword strategy essential for maintaining control and predictable performance. Early Cyber Monday data shows strong consumer engagement with increased ad spending and ...
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AI Max Case Studies: New Analysis Reveals Key Insights
AI Max for Search campaigns combines Performance Max with traditional search campaigns to find new audiences, launched globally in late May and expected to be fully available by early Q3 2025. It operates alongside existing keywords to discover overlooked search terms, generate relevant ad conten...
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Consolidate Legacy SKAGs: Why & How to Upgrade
The outdated single keyword ad group (SKAG) structure is no longer effective, as Google's automation now rewards consolidated, data-rich ad groups for better performance and efficiency. Marketers should shift focus to strategic areas like enhanced conversions, offline conversion tracking, and int...
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Google Adds 'Sources' Column to AI Search Reports
Google's new Sources column in AI Max Search Term Reports provides advertisers with detailed insights into how automated traffic is generated, including specific landing pages and URL inclusions used by the system. The feature categorizes AI Max traffic into landing page matches and expanded matc...
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