Topic: search terms

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  • Maximize Google Ads ROI with Smart Auditing in a Data-Scarce Era
    September 4, 2025
    95%

    Maximize Google Ads ROI with Smart Auditing in a Data-Scarce Era

    Smart auditing is crucial for maximizing ROI in Google Ads, especially to uncover hidden search terms and focus on areas where advertisers still have control. Review search terms for user intent and ad relevance, utilize device and geography targeting for efficiency, and carefully manage auto-app...

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  • AI Max Case Studies: New Analysis Reveals Key Insights
    October 3, 2025
    85%

    AI Max Case Studies: New Analysis Reveals Key Insights

    AI Max for Search campaigns combines Performance Max with traditional search campaigns to find new audiences, launched globally in late May and expected to be fully available by early Q3 2025. It operates alongside existing keywords to discover overlooked search terms, generate relevant ad conten...

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