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January 15, 2026

Google Trends Now Features Gemini AI in Explorer

Google has integrated its Gemini AI into Trends Explorer, introducing a smart side panel that automatically identifies and compares relevant search terms based on user queries to streamline research. A new "Suggest search terms" button allows users to input keywords or sentences, with Gemini gene...

January 10, 2026

Avoid These 10 Google Ads Mistakes in 2026

Avoid inconsistent conversion tracking and maintain uniform settings across campaigns to ensure reliable data for accurate optimization. Incorporate exact match keywords alongside broad match to maintain control over ad relevance and improve conversion rates. Regularly audit campaign settings, ne...

January 6, 2026

News Outlaws Win Access to 20M ChatGPT Logs, Demand More

A federal judge has ordered OpenAI to provide news organizations with access to 20 million de-identified ChatGPT user logs, rejecting the company's privacy objections and marking a significant legal setback. The plaintiffs, including major publishers, need the full dataset to assess OpenAI's fair...

December 3, 2025

AI Max Threatens Match-Type Control

Google's AI Max automated feature can override established keyword match types, reassigning performance credit and obscuring the true drivers of traffic and conversions in search campaigns. The system may not discover genuinely new, valuable queries but often reallocates impressions from existing...

November 26, 2025

5 Google Ads Search Term Hacks for Better ROI

The Google Ads search terms report is crucial for improving ROI by revealing actual user queries, allowing advertisers to refine targeting and eliminate wasteful spending. Understanding the distinction between keywords you bid on and the search terms users type is fundamental, as Google assigns i...

November 24, 2025

Google vs. Microsoft: Performance Max Compared

Performance Max (PMax) campaigns are AI-driven marketing tools from Google and Microsoft that automate creative management and audience targeting, with distinct features and implementations across platforms. Key principles include using asset groups instead of ad groups, requiring conversion-focu...

November 12, 2025

Master Google Ads Custom Segments for Better Results

Custom segments in Google Ads enable precise audience targeting by leveraging user interests, search behaviors, and browsing data, moving beyond simple content placement to connect with individuals actively engaging with relevant topics. The most effective use involves search term targeting, wher...

October 17, 2025

Google Adds 'Sources' Column to AI Search Reports

Google's new Sources column in AI Max Search Term Reports provides advertisers with detailed insights into how automated traffic is generated, including specific landing pages and URL inclusions used by the system. The feature categorizes AI Max traffic into landing page matches and expanded matc...

October 3, 2025

AI Max Case Studies: New Analysis Reveals Key Insights

AI Max for Search campaigns combines Performance Max with traditional search campaigns to find new audiences, launched globally in late May and expected to be fully available by early Q3 2025. It operates alongside existing keywords to discover overlooked search terms, generate relevant ad conten...

September 4, 2025

Maximize Google Ads ROI with Smart Auditing in a Data-Scarce Era

Smart auditing is crucial for maximizing ROI in Google Ads, especially to uncover hidden search terms and focus on areas where advertisers still have control. Review search terms for user intent and ad relevance, utilize device and geography targeting for efficiency, and carefully manage auto-app...