Topic: product segmentation
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Boost Your ROAS Like La Maison Simons
La Maison Simons shifted from rigid, category-based ad campaigns to a dynamic, performance-driven segmentation strategy, grouping products by metrics like ROAS and automatically moving them between segments like "Stars" and "Zombies." This approach, coupled with a shortened 14-day data analysis w...
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Google's New Rule: Separate IDs for Multi-Channel Products
Google will require separate product IDs for online and in-store items if their attributes differ, starting in March 2026, to improve data accuracy for shoppers. This policy shifts feed management responsibility to retailers, who must audit and segment their product data to maintain ad visibility...
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OLED MacBook Pro Redesign May Be Limited to M6 Pro and M6 Max
Apple's MacBook Pro redesign with OLED displays and touch support is expected to debut exclusively with M6 Pro and M6 Max chips between late 2026 and early 2027, featuring a thinner chassis and potential 5G connectivity. The current MacBook Pro lineup includes a base M5 model with a $400 saving a...
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Consolidate Legacy SKAGs: Why & How to Upgrade
The outdated single keyword ad group (SKAG) structure is no longer effective, as Google's automation now rewards consolidated, data-rich ad groups for better performance and efficiency. Marketers should shift focus to strategic areas like enhanced conversions, offline conversion tracking, and int...
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