Topic: data-driven decisions
-
Maximize Ad Revenue: Programming Decisions for Fill, Yield & Scale
An upcoming industry panel will explore how strategic content programming directly drives viewer engagement and sustainable revenue growth for streaming services. Experts will discuss balancing data-driven analytics with editorial instinct, emphasizing that content remains paramount for monetizat...
Read More » -
Master Your Website's Performance and SEO Metrics
Launching a website is just the start; continuous monitoring of performance and SEO metrics is essential for growth, using tools to turn data into actionable strategies. Key areas to monitor include website uptime and performance, keyword rankings for visibility, and tracking changes to prevent e...
Read More » -
Sustainable PPC Growth: Master the SCALE Framework for Success
Sustainable PPC growth requires a strategic framework like SCALE, focusing on stability, data-driven decisions, and disciplined execution rather than reactive adjustments. The SCALE framework involves five steps: stabilizing performance, capturing market intelligence, amplifying what works, layer...
Read More » -
Master Performance Max: A Step-By-Step Guide to Regain Control
Google Performance Max campaigns often lack transparency, causing top-selling products to dominate the budget while new or underperforming items remain unseen, which wastes potential. The solution is to segment campaigns by performance into three dynamic groups—Star Products, Zombie Products, and...
Read More » -
Master Google Ads: Performance & Reach Planner Guide
Performance Planner forecasts the impact of budget changes on search and display campaigns, allowing for proactive modeling of conversions and costs before spending. Reach Planner provides video-specific forecasts for YouTube campaigns, estimating potential reach and views using modeled data to i...
Read More » -
Boost Your ROAS Like La Maison Simons
La Maison Simons shifted from rigid, category-based ad campaigns to a dynamic, performance-driven segmentation strategy, grouping products by metrics like ROAS and automatically moving them between segments like "Stars" and "Zombies." This approach, coupled with a shortened 14-day data analysis w...
Read More » -
Unlock Customer Sentiment & Risk Hidden in Your CRM Emails
Generative AI transforms inbound CRM email analysis by uncovering customer sentiment and risks, shifting focus from traditional outbound metrics to understanding actual communication content and emotional tone. Natural language processing reveals nuanced customer emotions, pain points, and buying...
Read More » -
UAE, Microsoft Partner to Boost AI in Investment Analytics
The UAE Ministry of Investment and Microsoft have formed a strategic partnership to advance AI capabilities, focusing on investment analytics, financial forecasting, and retail optimization, as part of the UAE's goal to become a global AI leader by 2031. A key initiative involves upskilling 100,0...
Read More » -
Automate Your Marketing with AI-Powered Workflows
AI marketing automation uses machine learning to intelligently adapt and optimize campaigns in real time, moving beyond static, rule-based systems. Key capabilities enhanced by AI include predictive analytics, advanced customer segmentation, and real-time personalization for improved engagement. ...
Read More » -
Dashboard Insights: What They Show (and Miss) About Channel Performance
Channel performance dashboards often miss key consumer touchpoints (e.g., podcasts, CTV) because they prioritize easily trackable metrics like last-click attribution, skewing the true drivers of growth. Ad servers complicate measurement by underreporting view-through conversions and failing to ca...
Read More » -
Customize Your Google Ads Overview Tab Now
Google Ads now allows advertisers to customize their Overview tab with up to five distinct views, enabling personalized dashboards focused on key performance indicators. This update replaces the previous static layout, offering flexibility to arrange metrics and charts for a more intuitive experi...
Read More » -
This LinkedIn Tactic Skyrocketed Visibility by 35,000%
A brand achieved a 35,000% surge in LinkedIn visibility by shifting from generic daily recap videos to tailored short-form clips from their popular podcast, aligning content with the platform's professional audience. The strategy emphasized showcasing human personalities and faces in content, whi...
Read More » -
How to Track Keywords That Don't Rank in AI Search
AI-driven search platforms like ChatGPT and Google's AI Overview provide direct answers instead of ranked links, making traditional keyword ranking reports insufficient for measuring visibility. Marketers must adopt new strategies that focus on user intent, probabilistic outcomes, and treating AI...
Read More » -
Vimeo & NPAW Launch Advanced Video Analytics for Creators
Vimeo has partnered with NPAW to launch an integrated analytics suite for creators and media businesses, offering insights into user behavior and content performance to support data-driven decisions and revenue growth. The collaboration simplifies analytics by embedding NPAW's technology directly...
Read More » -
Ex-Tesla President Reveals Key to Scaling a Business Fast
Tesla's rapid growth, especially around the Model 3 launch, transformed it from a luxury brand to a mainstream EV leader, as explained by former Tesla president Jon McNeil. McNeil's scaling framework relies on two measurable benchmarks: product-market fit (40% of customers can't imagine life with...
Read More » -
Social-First Brands: The New Culture and Strategy
A significant gap exists between consumer social media feedback and corporate action, with only 31% of consumers believing companies effectively listen and act, which social-first brands aim to bridge by using social media as a core business intelligence system. Social-first brands are defined by...
Read More » -
Google's $5,000 Secret: Measuring Incrementality with Bayesian Testing
Google has made reliable lift measurement more accessible by enabling incrementality tests with budgets as low as $5,000, using Bayesian statistics to provide actionable insights beyond traditional constraints. Unlike frequentist A/B testing that often yields inconclusive results with limited dat...
Read More » -
Google's No-Code Scenario Planner: Built on Meridian MMM
Google has launched a no-code Scenario Planner tool that simplifies marketing mix modeling, allowing teams to simulate budget scenarios and forecast ROI without needing deep data science expertise. The platform transforms complex statistical outputs into an intuitive interface, enabling users to ...
Read More » -
Guidewire PricingCenter: Unified Pricing to Accelerate P&C Insurance Innovation
Guidewire's PricingCenter is a unified platform for P&C insurers that enhances pricing and rating processes with real-time adjustments, impact analysis, and rapid adaptation to market changes. It empowers actuaries and pricing teams with a no-code interface and AI-driven tools to build, test, and...
Read More » -
Voice is the New Logo: Why Your Brand's Tone Matters More Than Ever
A distinct and authentic brand voice is essential for connecting with audiences and standing out in the digital marketplace, replacing corporate jargon with clear, human communication. Practical strategies for building a strong brand voice include listening more than speaking, defining niche term...
Read More » -
Innovaccer & Tawuniya Boost Value-Based Healthcare in Saudi Arabia
Innovaccer and Tawuniya have partnered to advance value-based healthcare and population health management in Saudi Arabia, aligning with Vision 2030 goals for a sustainable, patient-focused system. The collaboration will use Innovaccer's data analytics platform to unify healthcare data, enabling ...
Read More » -
AI Leadership in the Algorithm Age: What's Changed, What Endures
Modern executives must integrate technological fluency with human-centered leadership, balancing AI's power with ethical judgment and human connection to steer organizations responsibly. Experts emphasize that leaders need technical literacy to distinguish between algorithmic and human decisions,...
Read More »