Vimeo & NPAW Launch Advanced Video Analytics for Creators

Vimeo has teamed up with video intelligence leader NPAW to introduce a powerful new analytics suite designed specifically for creators and media businesses. This natively-integrated solution, available through Vimeo’s Enterprise OTT plans, delivers robust enterprise-level intelligence directly within the platform. It offers deep insights into user behavior, content consumption, and overall business performance, enabling clients to make data-driven decisions, enhance viewer experiences, and identify new revenue opportunities.

The partnership addresses a common challenge faced by streaming services: the difficulty of accessing high-quality analytics without managing multiple vendors. By integrating NPAW’s technology directly into Vimeo’s ecosystem, the platform now offers a unified, easy-to-implement analytics tool that emphasizes speed and value. This allows creators and media companies to focus more on producing content and less on navigating complex data systems. Importantly, just as Vimeo users retain ownership of their content, they also maintain full control over their analytics data through NPAW’s Digital Experience Intelligence.

NPAW brings extensive global expertise to the collaboration, with a track record of supporting some of the world’s largest streaming platforms. This aligns well with Vimeo’s established role in the creator economy, combining deep industry knowledge with advanced technical capabilities.

“Data should accelerate creativity, not slow it down,” said Matt Moore, Director of Product at Vimeo. “Together with NPAW, these actionable insights help creators and media companies grow faster. We are giving every Vimeo customer the depth of analytics used by top streaming services, delivered within the tools they already use, offering the clarity they need to improve experience, drive engagement, and unlock revenue without added complexity.”

“This collaboration is about more than technology, it’s about empowering creators and new video platforms to grow with confidence,” added NPAW Founder, CTO and CEO Ferrán Gutiérrez Vilaró. “Together with Vimeo, we’re delivering enterprise-grade intelligence, integrated seamlessly into their workflows, so they can focus on building content and audiences while we provide the insights.”

The new analytics suite is currently available in beta, with a full rollout to Vimeo customers anticipated later this year. The companies have outlined a joint roadmap to continue expanding intelligence and automation features, ensuring the platform evolves to meet the changing needs of video creators and streaming businesses.

NPAW is recognized globally for its technology innovations in tracking and analyzing video consumption, user engagement, and quality of experience. For over a decade, the company has developed scalable analytics solutions that help streaming services optimize performance and maximize revenue. The NPAW Suite provides real-time visibility into platform performance, audience behavior, advertising efficiency, and content effectiveness, supporting data-driven decisions for more than 200 video services worldwide. Annually, the platform processes over 124 billion video plays. Founded in 2008 by the co-founders of Wuaki TV, which was later acquired by Rakuten, NPAW operates from offices in Barcelona and New York with a global team.

Vimeo stands as a leading video experience platform, empowering users, from individual storytellers to major corporate teams, to create high-quality video content that connects audiences and brings ideas to life. The platform serves millions of users globally, with videos hosted on Vimeo generating billions of views each month.

(Source: Vimeo Partners)