Topic: conversion tracking
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Sprout’s Guide to Measuring Owned Media Value & Key ROI Metrics
To demonstrate social media's business value, marketers must shift from vanity metrics to measurable outcomes that align with revenue and growth priorities. Owned media channels (websites, blogs, social profiles) offer significant untapped potential when analyzed using financial frameworks like p...
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Google Unveils First-Party Data Tools & iOS Conversion Tracking
Google launched new advertising tools to enhance first-party data use and improve iOS conversion tracking amid tightening privacy regulations. Key updates include Google Tag Gateway for server-side tagging, Data Quality Diagnostics for troubleshooting, and On-Device iOS Conversion Tracking for pr...
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