Topic: smart bidding
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Google's Performance Max Gets New Smart Bidding Exploration Tool
Google has introduced Smart Bidding Exploration for Performance Max campaigns, allowing more flexible return on ad spend targets to capture additional conversions. Early tests show an 18% increase in unique converting queries and a 19% rise in total conversions, though some experts caution it may...
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Google Adds Seasonal Bid Controls for App Campaigns
Google has launched a beta feature for App Campaigns that introduces seasonal bid controls to help advertisers manage campaigns during short, high-impact events like sales or product launches. This tool allows proactive bid increases to address predictable conversion rate swings, ensuring better ...
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Maximize Your Performance Max Campaigns in 2026: Top Optimization Tips
Performance Max campaigns require a solid foundation with at least 30-50 monthly conversions and should complement, not replace, core Search campaigns. Success hinges on four pillars: budget control and segmentation, audience and keyword targeting, optimized creative assets and landing pages, and...
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Prep Your Ad Campaigns for Black Friday Now
Review last year's performance thoroughly to identify successes, shortcomings, and changes in the advertising environment, using tools like attribution and auction insights reports. Build and prepare campaigns ahead of time with clear labeling and automated rules to ensure timely activation and c...
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Google Ads API v22: Generative AI & Smarter Bidding
Google Ads API v22 introduces AI-driven enhancements, including generative AI for asset creation and smarter bidding tools, to simplify campaign management and boost performance. New features like the AssetGenerationService automate text and image asset production, while time-segmented diversity ...
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Google Launches Loyalty Tools for Retail Merchants
Google has launched new tools for retailers to display loyalty program benefits like member pricing and shipping perks directly in search and shopping results, enhancing visibility and customer engagement. The initiative includes a loyalty goal in Google Ads to optimize campaigns for repeat custo...
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Google Ads AI Max: Best Times to Use It (And When to Wait)
Google Ads AI Max offers advanced automated campaign optimization, improving reach and conversions but requires alignment with specific advertising goals and operational constraints. AI Max introduces dynamic search matching, automated ad creation, and smart URL routing, trading precision for dis...
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Google to Retire Call-Only Ads by 2027
Google is retiring Call-Only Ads, with new campaigns ending in February 2026 and a full phase-out by February 2027, shifting focus to Responsive Search Ads with Call Assets. Advertisers should convert existing campaigns, use Call Assets and smart bidding strategies, and link their Google Business...
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