Topic: seasonality adjustments

Sort by: Relevance | Date
  • Google Adds Seasonal Bid Controls for App Campaigns
    September 23, 2025
    88%

    Google Adds Seasonal Bid Controls for App Campaigns

    Google has launched a beta feature for App Campaigns that introduces seasonal bid controls to help advertisers manage campaigns during short, high-impact events like sales or product launches. This tool allows proactive bid increases to address predictable conversion rate swings, ensuring better ...

    Read More »
  • Mastering AI & Human Control in Google Ads
    September 23, 2025
    70%

    Mastering AI & Human Control in Google Ads

    Google Ads has shifted to an AI-driven platform, offering efficiency but requiring strategic oversight to align automation with true business goals. Effective automation depends on accurate measurement and training algorithms on meaningful outcomes, not just superficial metrics. Human strategy re...

    Read More »

Related Topics

google ads (32) ai automation (42) human oversight (42) data quality (26) performance max (16) business outcomes (14) google announcement (10) budget allocation (10)