Topic: business outcomes
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Why Your Email Marketing Isn't Working (And How to Fix It)
B2B email marketing often underperforms due to inadequate strategy, insufficient investment, and a lack of integration with other channels like LinkedIn. Success requires a multifaceted approach including automation, segmentation, personalization, and focusing on meaningful metrics like qualified...
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From Chat to Conversion: Building AI Agents That Sell
Vertical AI agents are specialized, context-aware systems integrated into marketing technology, trained on proprietary data to perform roles like sales or support with industry-specific knowledge and multilingual capabilities. These agents leverage unified customer data from CRM and analytics to ...
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Unlock Unforgettable Customer Experiences with AI and Data
Truly memorable customer experiences require a human-centric strategic vision, as technology and data are only effective when guided by clear processes, with organizational obstacles often being more significant than technological ones. The primary challenges in leveraging data and technology inc...
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97% of Firms Can't Prove AI ROI: 5 Expert Fixes
97% of organizations struggle to prove ROI from generative AI, but strategies like setting clear project boundaries and modernizing data infrastructure can help manage this challenge effectively. Securing organizational buy-in requires using business-relevant metrics, aligning stakeholders, and i...
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Ace Your Google & Meta Ads Interview: Expert PPC Tips
PPC roles require strategic thinking and adaptability across multiple platforms, connecting digital efforts to business outcomes. Candidates must demonstrate expertise in paid search and social, including campaign architecture, budgeting, and creative tailoring for different channels. Interviews ...
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Is Your Website Ready for AI Agents? Here's What to Fix
AI agents are transforming customer engagement by meeting users wherever they are, already driving one-third of brand-related search traffic and shaping how information is presented. Businesses face challenges with general AI models that struggle with complex workflows and data, making vertical a...
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AI Vendor Race Reshapes Entire Tech Stack, Says Gartner
The AI industry is undergoing a fundamental competitive shift, forcing vendors to reevaluate the entire technology stack across infrastructure, models, and applications. Generative AI advantages are eroding rapidly, with capabilities expected to become a baseline requirement by 2026, driving sign...
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Prove AI's ROI: 5 Expert Tips for Your Business
Demonstrating the business value of AI is challenging but crucial for securing support, requiring a shift from technical metrics to tangible outcomes that resonate with decision-makers. Successful AI initiatives depend on starting with small experiments, modernizing data infrastructure, and makin...
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The Martech Refresh Cycle Is a Myth - Here's Why
The three-year martech refresh cycle is a costly myth driven by vendor incentives rather than genuine business needs, often leading to disruption and wasted resources. Continuous system upgrades drain budgets, reduce productivity, and interrupt customer-facing processes, while competitors focused...
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Dayforce Unveils Strategic Workforce Planning Solution
Dayforce, Inc. has launched its new Dayforce Strategic Workforce Planning tool, integrating technology from its acquisition of Agentnoon to help businesses link workforce strategies to business outcomes with a unified data framework. The platform addresses modern workplace challenges by offering ...
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ServiceNow Reveals the Future of Enterprise AI at GITEX 2025
ServiceNow is showcasing its AI capabilities at GITEX Global 2025 to help Middle Eastern organizations transition from experimental AI projects to full-scale implementation, positioning itself as a key partner in the region's digital transformation. The company has strengthened collaborations wit...
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Simon Rizkalla Appointed New Relic's APJ Customer Advocacy VP
New Relic has appointed Simon Rizkalla as Vice President of Customer Advocacy for the APJ region, leveraging his 25+ years of experience in enterprise SaaS, AI, and digital infrastructure to drive customer success. In this role, Rizkalla will lead efforts to accelerate platform adoption, address ...
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AI Vendor Race Reshapes Entire Tech Stack, Says Gartner
The AI vendor race is a complex competition reshaping the technology industry, forcing providers to reassess strategies for market dominance, technological breakthroughs, or relevance. AI adoption requires vendors to deeply understand competitors and market demand, moving beyond traditional sales...
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Craft a Winning PPC QBR for Stakeholders
Quarterly business reviews should be transformed from data-heavy monologues into dynamic, forward-looking conversations to better engage stakeholders and drive business impact. Effective QBRs require better readability through clear slide titles and concise content, audience alignment with execut...
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Graeme Kane to Lead RUCKUS Networks in Middle East & Africa
RUCKUS Networks has appointed Graeme Kane to lead its Middle East and Africa operations, focusing on vertical markets like hospitality and large venues, with a strategy to unify the region as a single growth engine. Kane brings over 25 years of B2B enterprise technology experience, including 18 y...
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Marketers' Trust in Measurement Stagnates
Marketers' confidence in performance measurement tools has stalled, with many reporting no improvement or a decline in trust, and internal skepticism often leads colleagues to question the validity of reported metrics. Key obstacles to precise measurement include siloed and incomplete data, chall...
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Flytxt Named a Niche Player in Gartner's AI Magic Quadrant
Flytxt has been recognized as a Niche Player in Gartner's Magic Quadrant for AI in CSP operations for the second year, emphasizing its specialized AI solutions for communication service providers and subscription businesses. The company's AI platform, enhanced by the new Niya-X Agentic AI framewo...
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Nintex Launches Agentic Business Orchestration for AI-Powered Solutions
Nintex has introduced Agentic Business Orchestration, a strategic vision that uses the Nintex CE platform to integrate legacy systems, manual operations, and agentic AI for better process automation and application development. The platform includes new AI actions and a preview of Agent Designer,...
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Boomi Named a Leader in 2025 Data Integration and MDM
Boomi has been recognized as a top vendor in both the 2025 ISG Buyers Guide for Data Integration and Master Data Management, highlighting its leadership in AI-driven automation solutions. The company excels in product capability, customer experience, and real-time AI integration, offering a unifi...
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Mastering AI & Human Control in Google Ads
Google Ads has shifted to an AI-driven platform, offering efficiency but requiring strategic oversight to align automation with true business goals. Effective automation depends on accurate measurement and training algorithms on meaningful outcomes, not just superficial metrics. Human strategy re...
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Kore.ai Recognized as a Leader in Cognitive Search Platforms
Kore.ai was named a Leader in The Forrester Wave: Cognitive Search Platforms, Q4 2025, achieving top scores in Strategy and Vision, highlighting its role in advancing enterprise AI with contextual and actionable user experiences. The platform's strengths include conversation-first search, advance...
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