Topic: vanity metrics
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7 Vanity Metrics to Avoid & Better Alternatives for Marketers
Vanity metrics like website traffic and social media followers often lack meaningful insights; instead, focus on conversion rates and lead quality to measure real impact. Metrics such as email open rates and content downloads can be misleading; prioritize click-through rates and marketing-qualifi...
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Why Your Email Marketing Isn't Working (And How to Fix It)
B2B email marketing often underperforms due to inadequate strategy, insufficient investment, and a lack of integration with other channels like LinkedIn. Success requires a multifaceted approach including automation, segmentation, personalization, and focusing on meaningful metrics like qualified...
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