Topic: roi measurement
-
Unlock ROI: Why Security Validation is Your Key
Many businesses invest in advanced cybersecurity tools but still experience breaches due to misconfigurations and untested rules, highlighting the need for security validation to ensure controls perform effectively. Security validation replaces assumptions with evidence by continuously testing de...
Read More » -
Marketers See ROI Soar as GenAI Shifts from Pilot to Practice
Generative AI is delivering significant ROI, with 93% of CMOs and 83% of marketing teams now reporting measurable returns, driven by personalization, efficiency, and sales improvements. Adoption has accelerated, with 85% of teams using generative AI tools, and usage has grown across functions lik...
Read More » -
The Elusive AI Productivity Boom: Promises vs. Reality
Many businesses struggle to demonstrate a clear return on their AI investments, with only about 30% achieving measurable cost savings despite widespread integration and increased software pricing. AI pricing models lack transparency, complicating expense forecasting due to complex usage-based fee...
Read More » -
Track Ad ROI: LinkedIn API Connects Campaigns to Revenue
LinkedIn's new Company Intelligence API directly connects ad campaign metrics to sales pipeline growth and revenue, helping B2B marketers prove ROI and optimize spending. The API addresses the challenge of complex B2B customer journeys by tracking company-level engagement and providing concrete d...
Read More » -
Google's Demand Gen: The New Powerhouse for Performance Marketers
Google's Demand Gen campaigns have evolved into a full-funnel solution, using YouTube and AI to drive measurable conversions and prove ROI for performance marketers. Key features fueling this evolution include Target CPC bidding for budget efficiency, channel controls for precise ad placement, an...
Read More » -
Marketers Boost ROI with Expanded GenAI Adoption
Generative AI adoption in marketing has surged to 85%, up from 75% a year ago, with 80% of marketers already seeing a return on investment. The technology is delivering significant benefits, including improved personalization (94%), greater efficiency in handling data (91%), and meaningful time a...
Read More » -
Google Meridian now reveals marketing ROI insights
Google's Meridian MMM now offers more precise ROI insights by integrating both media and non-media factors like pricing and promotions, enabling smarter budget decisions. The model includes channel-level contribution priors and enhanced adstock functions to tailor insights using historical data a...
Read More » -
AI Boosts Productivity, Frees Tech Teams for Strategy
AI is automating routine tasks, allowing skilled professionals to focus on strategic initiatives and delivering measurable returns, reshaping the role of tech professionals in organizations. Implementation of AI has led to a 98% positive ROI for technology teams, with key benefits including enhan...
Read More » -
Build a Smarter AI Marketing Strategy
AI-driven decisioning enables highly personalized marketing by processing vast data in real-time, moving beyond traditional rules-based campaigns. Success depends on clean, unified data and strong governance to ensure reliability, privacy, and consumer trust in AI systems. The upcoming MarTech Co...
Read More » -
Top 12 Email Marketing Tools for Auto Businesses in 2025
Email marketing offers automotive businesses high returns and addresses industry-specific challenges like long sales cycles and service reminders through specialized platforms. The article compares twelve email marketing solutions, highlighting key features such as CRM integration, automation, an...
Read More » -
AI's Business Promise: Only 13% Are Delivering
A significant gap exists between corporate ambitions for AI and actual implementation, with only a small fraction of businesses achieving measurable returns despite widespread enthusiasm for its transformative potential. Organizations face a "readiness gap," as 87% of leaders expect AI to reshape...
Read More » -
Build, Share & Scale AI Agents with Dataiku's Agent Hub
Dataiku launched Agent Hub, a centralized platform enabling organizations to build, share, and scale AI agents while ensuring IT control over security and lifecycle management. The platform addresses challenges like fragmented AI experiments and unauthorized usage by providing a collaborative env...
Read More » -
From AI Pilots to Profit: Your Sprint Roadmap to ROI
Effective AI decisioning requires a disciplined approach centered on high-quality data, clear guardrails, and measurable incremental wins to evolve beyond rigid pre-programmed rules. A solid data foundation is non-negotiable, as AI's reliability depends on clean, credible inputs, and governance m...
Read More » -
Avoid These Marketing Mix Modeling Mistakes That Hurt ROI
Marketing mix modeling (MMM) is essential for measuring campaign effectiveness across channels, especially with increasing privacy restrictions limiting user-level tracking. Common implementation errors include using inconsistent data, misinterpreting correlations as causation, and applying MMM f...
Read More » -
Martech's Reboot: From Tech Tangle to Growth Engine
Despite reaching $131 billion in 2023, the martech sector struggles to deliver measurable growth due to organizational and operational failures. Key failure points include lack of executive leadership, technology sprawl, ineffective performance measurement, and widening skills deficiencies. Exper...
Read More » -
Top 10 Email Marketing Tools for Event Planners in 2025
Effective event management requires specialized email marketing platforms that automate communications, personalize messaging, and track engagement to transform attendees into loyal advocates. These platforms centralize contact data, automate sequences, segment audiences, and integrate with regis...
Read More » -
SolarWinds: Gen AI Slashes ITSM Incident Response Time
Generative AI significantly reduces IT incident response times, with a SolarWinds study showing a 17.8% improvement in operational efficiency and nearly five hours saved per incident. Organizations using AI achieve a 30.5% performance advantage over traditional methods, translating to substantial...
Read More » -
Machine Learning in Email Marketing: What Actually Drives Revenue
Machine learning enables personalized email marketing by analyzing customer behavior to predict preferences and optimize message timing, moving beyond generic campaigns. Key applications include dynamic content personalization, send-time optimization, predictive lead scoring, and accelerated test...
Read More » -
Avoid These 6 Common Agentic AI Mistakes
Organizations face challenges with agentic AI due to common pitfalls like vendor rebranding of basic automation as AI, which can be identified by demanding evidence of adaptive, goal-oriented decision-making during testing. Key risks include data-set creep, where AI accesses unauthorized informat...
Read More » -
B2B Marketers: Bridge the Small Business Confidence Gap Now
Small businesses are increasing marketing spending but face a confidence gap, with only 20% feeling very confident due to difficulties in measuring results and pressure to adopt new AI tools. B2B marketers can bridge this gap by offering tools with clear analytics, automation features, and flexib...
Read More » -
AI Agents Are Here: The CISO's Next Big Challenge
Businesses are increasingly adopting AI agents for security operations, which offer autonomous decision-making but also introduce new challenges for CISOs in oversight and governance. AI agents enhance security by automating tasks, improving threat detection and response speed, and reducing manua...
Read More » -
Audit Your MarTech Stack: 6 Essential Categories to Review
Conducting a structured audit of your marketing technology stack is crucial for maximizing effectiveness, aligning with strategic goals, and demonstrating a clear return on investment. The Stackies competition and simplified frameworks like the MarTech Matrix help visualize and organize technolog...
Read More » -
AI Agents: Match Them to Processes, Not the Other Way Around
AI agents are most effective when integrated into existing workflows to enhance efficiency and innovation, as demonstrated by companies like Block and GSK, rather than forcing employees to adapt to new technology. Successful implementation relies on process alignment and human-centric design, whe...
Read More » -
AppliedAI's Opus: Now Every Business Can Use Enterprise-Grade Agentic BPX
AppliedAI has launched Opus, an enterprise-grade platform for Agentic Business Process X (ABPX), integrating the full business process lifecycle with a marketplace and self-evolving, compliant workflows. Opus addresses the high failure rate of generative AI projects by offering adaptable, integra...
Read More » -
Top 10 Email Marketing Tools for Financial Services in 2025
Effective email marketing in financial services requires balancing personalized communication with strict regulatory compliance, using platforms that centralize client data and automate compliant follow-ups. Leading platforms like HubSpot, Salesforce, and Zoho cater to different segments, offerin...
Read More » -
Top 11 Email Marketing Tools for Restaurants in 2025
Email marketing helps restaurants manage customer traffic, promote specials, and build loyalty through automated communications and personalized campaigns. Implementing targeted email strategies can yield a high return on investment, with some restaurants seeing repeat visit rates increase by up ...
Read More » -
AI Search Impact: A Local Agency's Guide
AI-powered search engines now generate instant summaries instead of traditional link lists, requiring businesses to maintain accurate and optimized online listings to avoid digital invisibility. Consumer behavior has shifted, with only 8% clicking through to websites, meaning most decisions are m...
Read More » -
AI: The Middle East's New Engine of Transformation
The Middle East is rapidly adopting artificial intelligence as a key driver for economic transformation, with over half of organizations in the UAE, Saudi Arabia, and Qatar identifying as fast movers in AI implementation and planning increased investments. AI technologies, including predictive an...
Read More » -
AI-Powered ABM: How to Win Fortune 500 IT Deals
Account-based marketing (ABM) is a strategic approach that focuses intensive resources on a select group of high-value target accounts, rather than using broad lead-generation tactics, to engage entire buying groups effectively. ABM requires tight alignment between sales and marketing teams, who ...
Read More » -
AI-Powered ABM: How to Win Fortune 500 IT Deals
Account-based marketing (ABM) is a strategic approach that focuses intensive resources on a select group of high-value enterprise accounts, rather than using broad marketing tactics, to win over complex, consensus-driven buying committees. Success in ABM requires deeply understanding the Fortune ...
Read More » -
Content vs Inbound Marketing: Why Both Still Matter
Content marketing creates valuable materials like blogs and videos to attract and build trust with a target audience, focusing on long-term relationships rather than immediate sales. Inbound marketing is a comprehensive methodology that uses content, SEO, and automation to guide potential custome...
Read More » -
Automate Your Marketing with AI-Powered Workflows
AI marketing automation uses machine learning to intelligently adapt and optimize campaigns in real time, moving beyond static, rule-based systems. Key capabilities enhanced by AI include predictive analytics, advanced customer segmentation, and real-time personalization for improved engagement. ...
Read More » -
Stop Insider Threats: A Human-Centric Security Platform
A significant 60% of data breaches stem from internal actors, highlighting the critical vulnerability of the human element in cybersecurity. The Syteca platform offers a multi-layered defense with features like user session monitoring, sensitive data masking, and automated alerting to address ins...
Read More » -
86% of Businesses Use AI for This Unexpected Task
A Deloitte study shows 86% of organizations have integrated generative AI into their M&A workflows, with rapid adoption in the past year signaling a major shift in handling complex transactions. Despite widespread use, significant concerns exist about data security, quality, model reliability, an...
Read More » -
Who Protects Your Email Subscribers' Interests?
Effective email marketing requires a dedicated internal advocate to protect subscriber interests, as neglecting list health leads to disengagement and undermines commercial goals. Prioritizing segmentation and relevance over quantity is a proven best practice, where sending only to engaged subscr...
Read More »
