Simon Rizkalla Appointed New Relic’s APJ Customer Advocacy VP
▼ Summary
– Simon Rizkalla has been appointed Vice President of Customer Advocacy for Asia-Pacific and Japan at New Relic, bringing over 25 years of experience in enterprise SaaS, AI, and digital infrastructure.
– He will lead Customer Advocacy from Singapore, focusing on accelerating customer adoption, solving business challenges, and helping customers achieve their observability goals.
– New Relic’s leadership highlighted Rizkalla’s extensive experience in the Asia Pacific observability space and his customer-centric approach as key strengths for the role.
– The New Relic Intelligent Observability Platform helps businesses prevent digital experience interruptions, with regional organizations increasingly using observability to monitor AI and reduce outages.
– Rizkalla views observability as a strategic capability essential for managing risk, ensuring reliability, innovating with AI, optimizing costs, and complying with regulations.
New Relic has announced the appointment of Simon Rizkalla as the new Vice President of Customer Advocacy for the Asia-Pacific and Japan (APJ) region. With more than 25 years of experience in enterprise SaaS, artificial intelligence, and digital infrastructure, Rizkalla is well-equipped to drive customer success across this dynamic market. His background includes serving as co-founder and CEO of HybridAI, in addition to holding senior sales and leadership roles at major technology firms such as Cisco, Red Hat, and Alcatel-Lucent.
Operating from Singapore, Rizkalla will oversee the Customer Advocacy function, working directly with clients to speed up platform adoption, tackle significant business issues, and help them surpass their observability objectives. His appointment underscores New Relic’s commitment to strengthening its presence and support network in the APJ area.
Rob Newell, Senior Vice President and General Manager of Asia Pacific and Japan at New Relic, commented on the appointment, stating, “Simon’s extensive background in the Asia Pacific observability sector makes him an ideal candidate for this position. Asia Pacific represents a vital growth market for New Relic. I am confident that his dedication to building high-performing teams and his unwavering focus on customer success will elevate both our team and our valued clients to new levels of achievement.”
The New Relic Intelligent Observability Platform is designed to help companies eliminate disruptions in their digital services. According to the recently published 2025 Observability Forecast for Asia Pacific, businesses throughout the region are increasingly using observability tools to oversee AI projects, implement essential capabilities, reduce system outages, and improve overall business performance.
Rizkalla shared his perspective on the strategic importance of observability, saying, “Observability is much more than just an operational routine, it’s a core strategic function that enables organizations to manage risk, maintain reliability, innovate with AI, control costs, and meet regulatory requirements. There has never been a better moment for Asia Pacific businesses to fully adopt observability. I am thrilled to join New Relic and support our customers in unlocking the full potential of our platform.”
(Source: ITWire Australia)