Topic: content optimization
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How Zero-Click Search Impacts Small Brands' Online Visibility & Budgets
Zero-click search and AI tools like ChatGPT are reshaping digital visibility, forcing brands to focus on conversational search results rather than traditional keyword rankings. Brands are balancing performance marketing with broader awareness efforts, investing in diverse content formats and cohe...
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Merzigo & Fremantle: Localization Drives Content Growth
Localization is key to global content growth, as demonstrated by Merzigo's partnerships with major firms like Warner Bros. Discovery and Disney, expanding its reach across multiple regions. Success in digital content relies on understanding platform algorithms, with Merzigo using real-time data a...
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Google Introduces Real-Time AI Voice Search with 'Search Live'
Google's new Search Live feature enables real-time AI voice search on mobile devices, allowing natural spoken conversations while displaying relevant web links. The feature uses a specialized Gemini AI model to maintain conversation context, works across apps in the background, and offers text tr...
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