Topic: meta strategy

  • Meta Shuts Down Its Workplace Metaverse

    Meta Shuts Down Its Workplace Metaverse

    Meta is discontinuing its Horizon Workrooms VR app and commercial Quest headset sales, marking a strategic pivot away from business-focused VR applications. This follows a major restructuring, including layoffs and the abandonment of several high-profile VR game and fitness app projects, signalin...

    Read More »
  • Meta Forms Super PAC to Thwart AI Rivals in Political Arena

    Meta Forms Super PAC to Thwart AI Rivals in Political Arena

    Meta has established its own state-level super PAC in California, funded solely by the company, to influence AI policy and elections using corporate funds. The initiative grants Mark Zuckerberg significant control over political spending, aiming to support candidates who favor AI development and ...

    Read More »
  • Zuckerberg Bets Big on AI as the Future of Social Media

    Zuckerberg Bets Big on AI as the Future of Social Media

    Meta's vision centers on AI becoming the primary creative engine for social media, generating personalized content and enabling new, immersive interactive formats beyond traditional media. The company is shifting its strategic emphasis from the metaverse to AI, positioning its virtual reality inv...

    Read More »
  • Zuckerberg: A Future Without Smart Glasses Is 'Hard to Imagine'

    Zuckerberg: A Future Without Smart Glasses Is 'Hard to Imagine'

    Meta's CEO envisions AI-powered smart glasses becoming as ubiquitous as smartphones, marking a strategic shift from its metaverse focus to prioritizing AI wearables and models, citing rapid sales growth for its existing products. The tech industry is heavily investing in smart glasses, with major...

    Read More »
  • Eye Tracking: The Key to Zuckerberg's VR Vision

    Eye Tracking: The Key to Zuckerberg's VR Vision

    Eye tracking is now recognized as a foundational technology for VR, essential for intuitive interaction, and its absence from a major company's long-term strategy created a significant competitive disadvantage. A key VR pioneer's strategic misstep involved removing eye tracking from a product and...

    Read More »
  • VR Thrives: A Reassuring Look for Adults

    VR Thrives: A Reassuring Look for Adults

    Despite reports of struggles, VR hardware like Meta's Quest remains commercially successful, indicating a resilient and growing user base. The technology's vitality is driven by a major demographic shift, with younger users, particularly Gen Alpha, now forming its largest and most active audience...

    Read More »
  • VR Developers Stunned by Sudden Platform Shifts

    VR Developers Stunned by Sudden Platform Shifts

    The VR industry is experiencing significant uncertainty, with a lack of new consumer hardware and developers struggling with high costs to reach a fragmented audience, leading to studio downsizing. Developers are forced to diversify platforms and make difficult technical decisions due to shifting...

    Read More »
  • Mark Zuckerberg: AI Content Is Coming to Your Social Feeds

    Mark Zuckerberg: AI Content Is Coming to Your Social Feeds

    Meta CEO Mark Zuckerberg announced plans to significantly increase AI-generated content across its platforms, integrating it into recommendation systems to simplify content creation and remixing. Zuckerberg described AI as central to the next phase of social media, following eras of content from ...

    Read More »
  • Meta's Next Big Bet: Humanoid Robots

    Meta's Next Big Bet: Humanoid Robots

    Meta is making a multi-billion dollar strategic investment in humanoid robotics, viewing it as a priority on par with augmented reality and led by CEO Mark Zuckerberg and CTO Andrew Bosworth. The company's primary focus is on overcoming the software challenge for dexterous manipulation, not hardw...

    Read More »
  • Instagram for iPad is Finally Here After 15 Years

    Instagram for iPad is Finally Here After 15 Years

    Instagram has officially launched a dedicated iPad app, offering a tailored layout and full functionality for larger screens. The app opens directly into a Reels feed, highlighting Instagram's increased focus on short-form video, partly driven by TikTok's regulatory challenges. The iPad version i...

    Read More »
  • VR Retail Needs a Complete Overhaul

    VR Retail Needs a Complete Overhaul

    VR retail displays are often neglected and poorly maintained, creating a barrier to mainstream adoption by failing to provide an engaging try-before-you-buy experience. Apple excels at in-store VR demonstrations with curated, high-quality experiences, while Meta relies on inconsistent partner ret...

    Read More »
  • Threads Launches Podcast Features to Host Show Discussions

    Threads Launches Podcast Features to Host Show Discussions

    Meta is launching new Threads features specifically for podcast creators, aiming to become the main platform for podcast-related discussions and community engagement. The platform is introducing visually enhanced podcast links and dedicated profile sections to help creators promote shows and attr...

    Read More »
  • Facebook Dating: Is Anyone Actually Using It?

    Facebook Dating: Is Anyone Actually Using It?

    Facebook Dating is often overlooked but has a substantial user base, with 21.5 million daily active users across 52 countries, and is gaining traction among younger audiences. The service is entirely free, providing full functionality without paywalls or in-app purchases, in contrast to competito...

    Read More »