Topic: pmax campaigns

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  • Google vs. Microsoft: Performance Max Compared
    November 24, 2025
    100%

    Google vs. Microsoft: Performance Max Compared

    Performance Max (PMax) campaigns are AI-driven marketing tools from Google and Microsoft that automate creative management and audience targeting, with distinct features and implementations across platforms. Key principles include using asset groups instead of ad groups, requiring conversion-focu...

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  • Google Performance Max Now Supports Vertical 9:16 Image Ads
    October 14, 2025
    95%

    Google Performance Max Now Supports Vertical 9:16 Image Ads

    Google's Performance Max campaigns now support vertical 9:16 image ads, enabling brands to engage audiences on mobile-first platforms where attention is highest. The ads, requiring images of at least 600x1067 pixels and under 5MB, are expected to appear in placements like YouTube Shorts, enhancin...

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Related Topics

channel reporting (1) google ads (1) ad rank (1) platform updates (1) search terms (1) personalization features (1) brand controls (1) youtube shorts (1)