Topic: demand gen
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Google's Demand Gen: The New Powerhouse for Performance Marketers
Google's Demand Gen campaigns have evolved into a full-funnel solution, using YouTube and AI to drive measurable conversions and prove ROI for performance marketers. Key features fueling this evolution include Target CPC bidding for budget efficiency, channel controls for precise ad placement, an...
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Google Adds YouTube Analytics to Demand Gen Campaigns
Google has enhanced Demand Gen campaign reporting by adding detailed YouTube analytics, allowing advertisers to see performance across different YouTube formats for better decision-making. The update provides separate performance metrics for YouTube In-Stream, In-Feed, and Shorts, enabling market...
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Google Ads Tests View-Through Conversion Optimization for Demand Gen
Google Ads is testing a new optimization tool for Demand Gen campaigns that incorporates view-through conversions into bidding strategies, improving performance for ads that influence behavior without clicks. The feature currently supports YouTube placements for image and video ads, with plans to...
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Google Performance Max Now Supports Vertical 9:16 Image Ads
Google's Performance Max campaigns now support vertical 9:16 image ads, enabling brands to engage audiences on mobile-first platforms where attention is highest. The ads, requiring images of at least 600x1067 pixels and under 5MB, are expected to appear in placements like YouTube Shorts, enhancin...
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Track Campaign Types in Your Google Ads Reports
Google Ads has introduced a new Campaign Type attribute in the Channel Performance report, hinting at future expansion beyond Performance Max campaigns for unified data visibility. The update suggests Google is preparing to include other campaign types like Demand Gen and will provide API access ...
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Google Ads Unveils New Creative & Omnichannel Tools
Google has enhanced its advertising platforms with generative AI tools like Asset Studio and Product Studio to enable dynamic ad creation, including scene swapping and video generation. The updates introduce omnichannel optimization for total sales across online, in-app, and physical stores, alon...
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