Topic: demand gen campaigns

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  • Google Ads Integrates Checkout on Merchant with Demand Gen Campaigns
    April 25, 2025
    90%

    Google Ads Integrates Checkout on Merchant with Demand Gen Campaigns

    Google has expanded its Checkout on Merchant feature to include YouTube In-stream ads, broadening its reach beyond Performance Max and organic shopping results. This integration has demonstrated a significant positive impact on conversion value, with advertisers reporting an average 11% boost in ...

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  • Google Ads Audience Builder: A Complete Guide
    May 14, 2025
    85%

    Google Ads Audience Builder: A Complete Guide

    Google Ads Audience Builder introduces a streamlined interface for audience targeting in Demand Gen, Video, and Performance Max campaigns, marking a shift in Google's advertising approach. The tool has limitations like single-audience per ad group, no combined segments, and restricted exclusions,...

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Related Topics

performance max campaigns (2) audience expansion options (1) google merchant center (1) marketing strategy adjustments (1) google checkout merchant integration (1) youtube -stream ads (1) conversion value increase (1) customer journey streamlining (1)
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