Topic: demand gen campaigns
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Master Google Demand Gen: Best Practices & Examples
Demand Gen campaigns focus on generating new interest and building brand awareness by targeting users in the upper marketing funnel, primarily through Google's network like YouTube and Discover. A key evolution from Discovery campaigns, Demand Gen includes video ad formats and lookalike audience ...
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Google Ads Integrates Checkout on Merchant with Demand Gen Campaigns
Google has expanded its Checkout on Merchant feature to include YouTube In-stream ads, broadening its reach beyond Performance Max and organic shopping results. This integration has demonstrated a significant positive impact on conversion value, with advertisers reporting an average 11% boost in ...
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Google Ads Audience Builder: A Complete Guide
Google Ads Audience Builder introduces a streamlined interface for audience targeting in Demand Gen, Video, and Performance Max campaigns, marking a shift in Google's advertising approach. The tool has limitations like single-audience per ad group, no combined segments, and restricted exclusions,...
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Google Remarketing: Smart Investment or Money Pit?
The Google-engaged audience is a pre-built, zero-setup remarketing segment that automatically includes users who clicked to your website from any Google-owned property (like Search, YouTube, or Shopping), leveraging Google's first-party data for reliability. Key limitations of this audience are i...
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Master Google Ads Placements: Target Websites, Apps & YouTube
Google Ads placements allow precise targeting by selecting specific websites, apps, or YouTube content for ad display, exclusively within the Google Display Network for Display and Video campaigns. Regularly reviewing placement reports and excluding underperforming or inappropriate sites is a bes...
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