Topic: demand gen campaigns

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  • Google Ads Audience Builder: A Complete Guide
    May 14, 2025

    Google Ads Audience Builder: A Complete Guide

    Google Ads Audience Builder introduces a streamlined interface for audience targeting in Demand Gen, Video, and Performance Max campaigns, marking a shift in Google's advertising approach. The tool has limitations like single-audience per ad group, no combined segments, and restricted exclusions,...

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  • Google Ads Integrates Checkout on Merchant with Demand Gen Campaigns
    April 25, 2025

    Google Ads Integrates Checkout on Merchant with Demand Gen Campaigns

    Google has expanded its Checkout on Merchant feature to include YouTube In-stream ads, broadening its reach beyond Performance Max and organic shopping results. This integration has demonstrated a significant positive impact on conversion value, with advertisers reporting an average 11% boost in ...

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Related Topics

performance max campaigns (2) audience expansion options (1) google merchant center (1) marketing strategy adjustments (1) google checkout merchant integration (1) youtube -stream ads (1) conversion value increase (1) customer journey streamlining (1)
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