Topic: campaign automation
-
PPC Pulse: PMax Growth, Mandatory Clarity & AI Data Debate
Google enhanced Performance Max campaigns by integrating Waze for store visits and launching Channel Reporting, offering advertisers greater transparency and real-world consumer engagement. Microsoft Ads mandated the installation of Microsoft Clarity on third-party publisher pages to improve bran...
Read More » -
AI's Impact on Paid Media, User Behavior & Brand Visibility
AI has evolved from automating bids to fundamentally reshaping how brands connect with audiences, optimize campaigns, and measure impact, forcing marketers to adapt their strategies. It now powers entire campaign formats, enabling smarter budgeting and targeting by processing real-time signals an...
Read More » -
Master Google Demand Gen: Best Practices & Examples
Demand Gen campaigns focus on generating new interest and building brand awareness by targeting users in the upper marketing funnel, primarily through Google's network like YouTube and Discover. A key evolution from Discovery campaigns, Demand Gen includes video ad formats and lookalike audience ...
Read More » -
Google's Nano Banana Pro AI Put to the Test
Google's Nano Banana Pro AI tool enables advertisers to create customized visuals for campaigns, offering seasonal adjustments, material edits, and integration with Opal AI for faster content creation. The tool excels in accurate seasonal and lighting modifications and realistic material edits bu...
Read More » -
3 Essentials for CTV Success in 2026
To succeed in the 2026 Connected TV (CTV) advertising landscape, brands must focus on creative innovation, advanced metrics, and automated campaign management to engage viewers effectively. Creative experimentation is becoming standard, with CTV enabling dynamic formats like shoppable ads and AI-...
Read More » -
Prep Your Ad Campaigns for Black Friday Now
Review last year's performance thoroughly to identify successes, shortcomings, and changes in the advertising environment, using tools like attribution and auction insights reports. Build and prepare campaigns ahead of time with clear labeling and automated rules to ensure timely activation and c...
Read More » -
Salesforce Launches Agentic Marketing Cloud Next
Salesforce launched Marketing Cloud Next, an AI-driven update that introduces autonomous agents to manage the entire customer journey, shifting from traditional campaign-based marketing to "agentic marketing." The platform uses Agentforce technology to automate tasks like campaign creatio...
Read More » -
Google Ads at 25: The Biggest Changes in Search History
Google Ads has evolved over 25 years from a manual keyword-based system into an AI-driven platform that automates advertising decisions and personalizes marketing at scale. Recent innovations include AI tools like Performance Max and AI Max for Search, which optimize campaigns across Google's net...
Read More » -
HubSpot Marketing Hub Pricing & AI Tools for Marketers
HubSpot Marketing Hub offers tiered pricing plans (Free, Starter, Professional, Enterprise) with scalable features for businesses of all sizes, from basic tools to advanced automation. The free plan provides essential CRM and email marketing tools, while paid tiers unlock advanced capabilities li...
Read More »