Topic: traffic sources
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GA vs. GSC: Why Organic Traffic Numbers Differ
GA4 and GSC show different organic traffic numbers due to their distinct purposes: GA4 tracks all user interactions (e.g., ads, social media), while GSC focuses solely on Google Search performance. Organic traffic definitions vary—GA4 includes all search engines, whereas GSC only reports Google S...
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Google Search Console Insights Adds Social Media Integration
Google Search Console is testing an expansion of its Insights report to integrate performance data from major social media platforms like YouTube, TikTok, and Instagram, providing a unified dashboard for analyzing search visibility. This limited experiment offers a holistic view by showing metric...
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ChatGPT, LLM Referrals Underperform Google Search: Study
ChatGPT and similar AI search tools generate significantly lower ecommerce conversion rates and revenue compared to Google search, email marketing, and affiliate links, with Google remaining the top performer for commercial outcomes. A study of 973 ecommerce sites showed that ChatGPT accounted fo...
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Google Adds 'Sources' Column to AI Search Reports
Google's new Sources column in AI Max Search Term Reports provides advertisers with detailed insights into how automated traffic is generated, including specific landing pages and URL inclusions used by the system. The feature categorizes AI Max traffic into landing page matches and expanded matc...
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Google Remarketing: Smart Investment or Money Pit?
The Google-engaged audience is a pre-built, zero-setup remarketing segment that automatically includes users who clicked to your website from any Google-owned property (like Search, YouTube, or Shopping), leveraging Google's first-party data for reliability. Key limitations of this audience are i...
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