Topic: user attention

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  • Spotify Aims to Dominate Video Streaming Next
    December 5, 2025
    75%

    Spotify Aims to Dominate Video Streaming Next

    Spotify is launching a major video initiative by integrating music videos into its app, aiming to evolve from an audio-first platform into a comprehensive video service that rivals YouTube and TikTok. This strategic pivot is driven by the need to capture more user attention and improve monetizati...

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  • Google Performance Max Now Supports Vertical 9:16 Image Ads
    October 14, 2025
    75%

    Google Performance Max Now Supports Vertical 9:16 Image Ads

    Google's Performance Max campaigns now support vertical 9:16 image ads, enabling brands to engage audiences on mobile-first platforms where attention is highest. The ads, requiring images of at least 600x1067 pixels and under 5MB, are expected to appear in placements like YouTube Shorts, enhancin...

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