Topic: signal-based targeting

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  • Microsoft Boosts Performance Max with 50 Search Themes
    January 10, 2026

    Microsoft Boosts Performance Max with 50 Search Themes

    Microsoft Advertising has expanded Performance Max campaigns to allow up to 50 distinct search themes, giving advertisers greater control over how automation targets user queries and intent. This update enables more granular, signal-based control, allowing advertisers to combine search themes wit...

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  • AI-Powered ABM: The Strategy-Led Future
    September 2, 2025

    AI-Powered ABM: The Strategy-Led Future

    Account-based marketing (ABM) has shifted from a niche tactic to a core strategy in B2B, replacing traditional lead-generation models that often misalign marketing and sales. Successful ABM requires a strategic, portfolio-based approach with tailored engagement for different account tiers, but ex...

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campaign automation (1) platform updates (1) automation risks (1) performance max (1) revenue metrics (1) product announcements (1) account-based marketing (1) high-value customers (1)