Topic: account-based marketing
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Account-Based Marketing for Small Business Success
Account-based marketing (ABM) is now accessible to small businesses due to affordable technology and automation, enabling them to focus on high-value accounts for growth and stronger customer relationships. Small businesses can achieve significant benefits from ABM, including revenue increases ov...
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Amplify Your ABM Strategy with CTV Advertising
Integrating Connected TV (CTV) advertising with Account-Based Marketing (ABM) allows B2B marketers to precisely target high-value accounts and engage decision-makers in a high-impact, premium environment. Successful CTV for ABM requires identifying clear use cases across diverse sectors, uploadin...
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AI-Powered ABM: The Strategy-Led Future
Account-based marketing (ABM) has shifted from a niche tactic to a core strategy in B2B, replacing traditional lead-generation models that often misalign marketing and sales. Successful ABM requires a strategic, portfolio-based approach with tailored engagement for different account tiers, but ex...
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Master Targeting with Aligned Personas & ICPs
An effective B2B strategy requires both an Ideal Customer Profile (ICP) for targeting the right companies and detailed buyer personas for crafting resonant messaging to individuals within them. A dynamic ICP improves efficiency and revenue by focusing resources on high-fit companies, while person...
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Intent-Based Marketing: Target Ready Buyers Now
Intent-based marketing targets prospects actively showing online buying signals, using first-party data from direct website interactions to ensure respectful and personalized engagement in a privacy-conscious landscape. Effective implementation relies on a Smart CRM with AI automation to identify...
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