Topic: account-based marketing

Sort by: Relevance | Date
  • Account-Based Marketing for Small Business Success
    October 31, 2025
    98%

    Account-Based Marketing for Small Business Success

    Account-based marketing (ABM) is now accessible to small businesses due to affordable technology and automation, enabling them to focus on high-value accounts for growth and stronger customer relationships. Small businesses can achieve significant benefits from ABM, including revenue increases ov...

    Read More »
  • AI-Powered ABM: The Strategy-Led Future
    September 2, 2025
    95%

    AI-Powered ABM: The Strategy-Led Future

    Account-based marketing (ABM) has shifted from a niche tactic to a core strategy in B2B, replacing traditional lead-generation models that often misalign marketing and sales. Successful ABM requires a strategic, portfolio-based approach with tailored engagement for different account tiers, but ex...

    Read More »

Related Topics

revenue metrics (6) cost efficiency (67) ai technology (43) Marketing Automation (41) customer journey (27) market growth (25) personalization strategies (7) sales efficiency (5)