Topic: ideal customer profile

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  • Scale Pipeline with Account-Based GTM Pods
    October 6, 2025
    85%

    Scale Pipeline with Account-Based GTM Pods

    Traditional siloed revenue approaches are being replaced by integrated cross-functional pods that combine marketing, business development, sales, and customer success for better alignment and accountability. Each pod member has distinct responsibilities: marketing enables strategy and targeting, ...

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  • AI-Powered ABM: The Strategy-Led Future
    September 2, 2025
    60%

    AI-Powered ABM: The Strategy-Led Future

    Account-based marketing (ABM) has shifted from a niche tactic to a core strategy in B2B, replacing traditional lead-generation models that often misalign marketing and sales. Successful ABM requires a strategic, portfolio-based approach with tailored engagement for different account tiers, but ex...

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Related Topics

Marketing Strategy (33) cross-functional collaboration (18) customer success (8) revenue metrics (5) marketing leadership (3) automation risks (2) mql limitations (2) account segmentation (1)