Topic: crm data
-
Target B2B Audiences with Precision Using CRM Data
CRM data is the key to precise B2B CTV targeting, enabling marketers to build highly specific audience segments by matching professional emails to home IPs and creating lookalike models. Retargeting with CRM data provides a strategic advantage, allowing for segmentation based on website visit int...
Read More » -
Your CRM Holds More Buyer Insights Than Personas
The article argues that companies often overlook valuable internal data from sales, customer success, and product teams, leading to inefficient marketing based on assumptions rather than existing insights. It recommends mining existing systems like support tickets, sales call recordings, and surv...
Read More » -
Master the Shakeout Effect for Better CLV Models
The shakeout effect describes how new customer cohorts naturally lose less-engaged members early, leaving a more stable, high-value group with predictable behavior. Ignoring this effect can lead to flawed CLV and churn forecasts, as true profitability is often concentrated in a loyal core segment...
Read More »