Topic: customer retention
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Acquisition Grabs Attention, But Loyalty Drives Growth
Sustainable growth relies more on cultivating loyalty in existing customers than on acquiring new ones, as retention and upselling are more cost-effective and yield better results. Building customer loyalty requires strategic execution, including audience segmentation, consistent communication, a...
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Your Customers Hold the Key to Understanding Churn
Data alone is insufficient for understanding customer churn, as it lacks the human context that direct conversations provide. Engaging directly with customers led to significant improvements, including a 14.6% boost in retention and a 53% reduction in delinquent accounts. Effective customer insig...
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From Headphones to Loyalty: How One Founder Built Lantern
Andrew Lissimore shifted focus from customer acquisition to retention due to high costs, leading him to develop Lantern, a customizable Shopify-native loyalty platform. Lantern significantly improved Headphones.com's metrics, increasing repeat purchase rates from 30% to 50% and reducing the time ...
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Win Back Lost Customers with a 'Welcome Back' Program
A welcome back email program re-engages returning customers by acknowledging their history and fostering stronger connections, applicable across various industries. Key components include accurate data to identify returnees, tailored messaging based on past behavior, and a sequenced journey to pr...
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Top 11 Email Marketing Tools for Restaurants in 2025
Email marketing helps restaurants manage customer traffic, promote specials, and build loyalty through automated communications and personalized campaigns. Implementing targeted email strategies can yield a high return on investment, with some restaurants seeing repeat visit rates increase by up ...
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Effective Enterprise SEO Strategies for Sustainable SaaS Growth
Transform your SaaS model with an enterprise SEO strategy focused on sustainable growth and consumer engagement.
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Top 12 Email Marketing Tools for Auto Businesses in 2025
Email marketing offers automotive businesses high returns and addresses industry-specific challenges like long sales cycles and service reminders through specialized platforms. The article compares twelve email marketing solutions, highlighting key features such as CRM integration, automation, an...
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Google Now Allows Subscriptions in Shopping Ads
Google now allows U.S. merchants to sell physical goods through subscriptions directly in Shopping ads, enhancing shopper convenience and seller flexibility. Merchants must include the subscription_cost attribute in their product feeds, specifying billing details, and only one subscription price ...
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Your Face in AI Ads: DirecTV's 2026 Screensaver Plan
DirecTV will launch AI-generated screensaver ads on its Gemini streaming devices in early 2026, replacing default wallpapers after ten minutes of inactivity to create new revenue streams. The ads, powered by Glance, will allow users to create personalized AI avatars and customize them with virtua...
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5 Essential Email Lifecycle Programs & 1 to Cut Now
Email lifecycle marketing guides customers from sign-up to loyalty through timely communication, with core programs like welcome emails, abandoned cart reminders, and re-engagement efforts being most effective. Welcome emails achieve high conversion rates by offering clear value and next steps, w...
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InDrive's Ambitious Plan to Succeed as a Global Super App
InDrive is expanding from ride-hailing into a super-app offering services like grocery delivery and financial products, targeting emerging economies. The company has seen significant global growth with over 360 million downloads and plans to adapt its strategy locally, starting with Kazakhstan. I...
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6 Essential Agentic AI Insights for Service Leaders
Agentic AI is transforming customer service by enabling systems to handle interactions autonomously, which can reduce service costs by over 20% and free human agents for complex tasks. The success of AI adoption depends on connected, trusted data, as data silos in enterprises hinder efficiency an...
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T-Mobile's iPhone 17 Deal: Free With Satellite Edge
T-Mobile's iPhone 17 promotion offers the device for free without a trade-in on qualifying plans and includes a family bundle of four unlimited lines and phones for $100 monthly. The iPhone 17 features significant upgrades like a 6.3-inch Pro display, A19 Pro chip, 48MP camera, and satellite conn...
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Content vs Inbound Marketing: Why Both Still Matter
Content marketing creates valuable materials like blogs and videos to attract and build trust with a target audience, focusing on long-term relationships rather than immediate sales. Inbound marketing is a comprehensive methodology that uses content, SEO, and automation to guide potential custome...
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Must-Know Marketing Strategies for 2026 Success
Strategic planning for 2026 requires clarity, measurable objectives, and cross-functional collaboration to ensure alignment and responsiveness in a complex landscape. Global factors, sustainability, and flexible budgeting must be integrated to navigate geopolitical risks, shifting workforce dynam...
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Lightspeed Invests in Snabbit: India's Rising Home Services Star
India’s home services sector is being transformed by digital startups like Snabbit, which offers on-demand solutions for household needs, addressing inefficiencies in the traditionally informal market. Snabbit recently raised $19 million in Series B funding, valuing the company at $80 million, an...
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Your Apps Rely on Email More Than You Realize
Email remains the most universal and resilient marketing tool, serving as the backbone of digital communication and supporting all other channels. Unlike apps and social media, email offers ubiquity, direct access to inboxes without algorithmic interference, and functions as a durable, owned chan...
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