Topic: automation risks

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  • AI-Powered ABM: The Strategy-Led Future
    September 2, 2025
    60%

    AI-Powered ABM: The Strategy-Led Future

    Account-based marketing (ABM) has shifted from a niche tactic to a core strategy in B2B, replacing traditional lead-generation models that often misalign marketing and sales. Successful ABM requires a strategic, portfolio-based approach with tailored engagement for different account tiers, but ex...

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  • AI: Your Ticket Out of the Office? Most Workers Say Yes
    August 20, 2025
    55%

    AI: Your Ticket Out of the Office? Most Workers Say Yes

    AI tools are reshaping work by enabling greater flexibility and improved work-life balance, potentially making physical offices unnecessary. While AI promises productivity and collaboration benefits, its adoption introduces challenges like over-reliance on automation and employee burnout. The gap...

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Related Topics

Productivity enhancement (25) implementation challenges (11) Work-Life Balance (10) revenue metrics (5) marketing leadership (3) mql limitations (2) ideal customer profile (2) account-based marketing (1)