Topic: multi-channel engagement

  • Agentic AI: The Next Big Shift in CX Strategy

    Agentic AI: The Next Big Shift in CX Strategy

    Agentic AI enables businesses to deliver faster, personalized customer interactions through autonomous systems, with significant market growth and financial returns projected. It achieves personalization by anticipating customer needs and offering proactive solutions, such as data limit alerts or...

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  • Unlock Your Hidden Data: The Marketer's Untapped Goldmine

    Unlock Your Hidden Data: The Marketer's Untapped Goldmine

    The core challenge in marketing is not data collection but effectively activating insights through better collaboration, data hygiene, and resource application. Key barriers to data use include poor integration, siloed systems, and low data quality, which prevent clean and trustworthy information...

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