Topic: customer journeys
-
Signals Over Funnels: Your New Marketing Opportunity
Modern customer journeys are nonlinear and fragmented across channels, requiring brands to consistently engage audiences where they already spend time rather than trying to control the path to purchase. Social platforms are increasingly used as search engines, especially by younger generations, s...
Read More » -
Adobe's AI Agents and Orcherator Now Generally Available
Adobe has launched AI agents for its Experience Platform, including a reasoning engine that uses decision science and language models to interpret user intent and coordinate automated actions with human oversight. The platform features specialized AI agents for tasks like audience segmentation, c...
Read More » -
AI's Marketing Revolution: 4 Ways to Prepare Now
AI is transforming marketing by enhancing efficiency, personalization, and foresight, requiring teams to adapt workflows and strategies to leverage its potential for growth and competitive advantage. It enables hyper-personalization at scale by analyzing individual behaviors and real-time data to...
Read More » -
Unlock Your Hidden Data: The Marketer's Untapped Goldmine
The core challenge in marketing is not data collection but effectively activating insights through better collaboration, data hygiene, and resource application. Key barriers to data use include poor integration, siloed systems, and low data quality, which prevent clean and trustworthy information...
Read More » -
Google Ads Integrates Web & App Campaigns with New Features
Google Ads is introducing new features to unify web and app advertising, simplifying workflows and improving performance measurement for marketers. Key updates include expanded Web to App Connect for YouTube, Hotel, and Demand Gen campaigns, plus unified conversions and combined performance overv...
Read More » -
HubSpot Leads 2025 Gartner Magic Quadrant for B2B Marketing Automation
HubSpot has been named a Leader in the 2025 Gartner Magic Quadrant for B2B Marketing Automation Platforms for the fifth consecutive year, highlighting its strong market position. The company introduced Loop Marketing, a strategic playbook, and enhanced its Marketing Hub with AI tools to blend hum...
Read More »