Topic: customer experience
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Why Context Is the New King in the Age of Data Overload
Context is becoming the critical differentiator in marketing technology, as it transforms raw data into meaningful relationships and experiences. Contentstack's Agent OS platform emphasizes context management, integrating data, content, and brand intelligence for real-time, personalized user enga...
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Unlocking AI Insights: Your Activation Strategy
Marketers are inundated with data but struggle to activate it effectively due to integration challenges and data silos, with 66% of leaders citing this as their top martech issue. The volume of data has surged by 230%, yet many marketers lack time for analysis and nearly 40% of organizations oper...
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9 Timeless Marketing Principles That Outlast Any AI Trend
Effective marketing relies on timeless principles like understanding user intent and building trust, which remain crucial despite technological changes. Brand recognition, loyalty, and consistent value delivery help brands stand out and foster lasting customer relationships in a fragmented digita...
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Coles Uses AI to Predict Viral Recipes & Stock Shelves
Coles Group is hoping AI can play a role in better preparing the retailer and its value chain for the next viral recipe trend, after supermarket shelves were emptied of cottage cheese earlier this year. Trending recipes on platforms like TikTok caused a run on cottage cheese and left supermarkets and their suppliers scrambling to meet demand. General manager of data and intelligence Caroline O’Brien told the SAP NOW AI Tour event in Melbourne that Coles is moving beyond “really narrow, specific ...
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AI & Local Search: 2025 Visibility & ROI Trends
AI has revolutionized local search by delivering hyper-personalized results through real-time data analysis, context interpretation, and intent prediction, giving businesses a competitive edge. The evolution of local search progressed through three phases: foundational data accuracy, engagement-f...
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FirstClub's Premium Strategy Defies India's Speed Obsession, Hits $120M Valuation
FirstClub has achieved a $120 million valuation by prioritizing quality over speed, securing $23 million in Series A funding led by Accel and RTP Global. The startup targets India's top 10% of households with curated, exclusive products and a personalized shopping experience, resulting in high av...
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Unlock AI Success: The Hidden Power of Shadow AI
The vast majority of corporate AI initiatives fail to deliver meaningful business gains, with studies showing up to 95% of generative AI pilots not producing revenue growth. AI projects often fail due to poor integration into real workflows and a lack of operational maturity, rather than technolo...
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The Future of Banking: Agentic AI's Transformative Role
The adoption of new technologies, especially agentic AI, is critical for financial institutions to remain competitive and reshape the future of work in banking. A majority of banking executives are already using agentic AI, with significant benefits reported in areas like fraud detection, securit...
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Taco Bell Rethinks AI Drive-Thru Strategy After Setbacks
Taco Bell is reassessing its AI drive-thru ordering system after facing operational issues and viral customer complaints, such as an incident where a customer ordered an excessive number of water cups to bypass the technology. The company acknowledges inconsistent AI performance and is allowing f...
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