Topic: zero-party data
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Rwazi Secures $12M to Boost Consumer Insights for Businesses
Rwazi, a startup specializing in real-time consumer insights, raised $12 million in Series A funding to expand its AI-powered platform, addressing data gaps in emerging markets. The company uses zero-party data—information consumers willingly share—to provide businesses with real-time insights in...
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Zero-Party Data: The Future of Email Engagement Beyond Cookies
Zero-party data, willingly shared by users, replaces traditional tracking methods, fostering trust and transparency in customer interactions. Privacy regulations and consumer expectations make zero-party data valuable for higher-quality insights, stronger trust, and hyper-personalized experiences...
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Boost Conversions with Zero-Party Data: Top Brands' Secrets
Today’s shoppers expect instant gratification, and businesses risk losing revenue if they fail to streamline product discovery into a competitive advantage. Brands like Free People and RMS Beauty use zero-party data through quizzes and personalized recommendations to deliver tailored shopping exp...
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The Post-Cookie Playbook: Why Your Own Customer Data is Now Marketing Gold
The digital marketing terrain is undergoing a seismic shift. For years, marketers relied heavily on third-party cookies to track users across the web, building profiles and targeting ads.
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