Topic: customer trust
-
Local Search: Building Customer Loyalty Through Better CX
Online visibility and customer engagement are critical, as users expect accurate details and prompt responses, with search engines favoring businesses that maintain updated profiles and interact with reviews. Brand Experience (BX) connects search data and customer feedback to actionable insights,...
Read More » -
AI Search Impact: A Local Agency's Guide
AI-powered search engines now generate instant summaries instead of traditional link lists, requiring businesses to maintain accurate and optimized online listings to avoid digital invisibility. Consumer behavior has shifted, with only 8% clicking through to websites, meaning most decisions are m...
Read More » -
AI Needs Human Oversight, Says Lattice CEO
Balancing AI innovation with human oversight is crucial for business success, as highlighted by Lattice CEO Sarah Franklin, who emphasizes keeping people central to strategy despite adopting AI tools. Businesses risk losing customer trust if they prioritize AI automation over human relationships,...
Read More » CMOs at a Crossroads: The End of Digital Marketing as We Know It
CMOs face a critical transformation as traditional digital marketing channels like search and social media become obsolete due to generative AI, requiring a complete strategic rebuild from a zero base. Current personalization tactics are eroding customer trust and leading to negative outcomes, ne...
Read More »-
Twilio's New Data Tools Boost Marketing Speed and Trust
Twilio's new data tools enhance marketer confidence by providing comprehensive visibility and control over customer interactions, enabling faster responses and improved personalization. The platform introduces expanded APIs for automated audience management and profiling, simplifying data handlin...
Read More » -
A1-Graded vs. Licensed Security: What's the Real Difference?
A security licence is a mandatory legal requirement in Australia, ensuring companies comply with regulations, employ vetted staff, and maintain insurance for services like guarding and alarm installation. A1 grading, awarded by ASIAL, represents the highest industry standard for alarm monitoring ...
Read More » -
TechnologyOne Achieves Global AI Trust with ISO 42001 Certification
TechnologyOne has achieved ISO 42001 certification, reinforcing its commitment to responsible AI and ethical practices to build customer trust in rapidly advancing technology. The certification, attained in just five months, positions the company as a leader in balancing innovation with risk mana...
Read More » -
Top 10 Takeaways from the September MarTech Conference
AI is compelling companies to adopt rigorous data governance, as its effectiveness depends on high-quality data, turning AI projects into opportunities for foundational data cleaning. Marketing roles are evolving to require a hybrid of technical, ethical, and storytelling skills to bridge machine...
Read More » -
BARE Now Protects Devices at 50+ GCC Locations
BARE has expanded to over 50 high-traffic locations across the UAE, Qatar, and Oman, offering convenient device protection with a Free Lifetime Replacement Warranty. The expansion addresses consumer demand for immediate, reliable service through strategically placed kiosks in malls and city cente...
Read More » -
Tenable Named #1 in Vulnerability Management
Tenable leads the global market in vulnerability and exposure management, driven by its integrated, AI-powered cybersecurity approach and the Tenable One platform. The platform consolidates data from over 300 tools, providing a unified view to prioritize risks and enable proactive threat preventi...
Read More » -
Proactive Risk Management: Outsmarting Emerging Threats
Global 2000 companies lose an average of $200 million annually due to unplanned downtime from system failures and cyber incidents, which also damage customer trust and operational efficiency. Recent high-profile cyberattacks, such as those on Change Healthcare and CDK Global in 2024, caused massi...
Read More » -
Australians Lose $1,700 Each to AI-Powered Fraud in 2025
Australians experienced a near doubling of average fraud losses to about $1,700 per person in 2025, with baby boomers seeing a 332% increase in financial harm. Fraud is escalating due to criminals using AI to create convincing, large-scale scams that mimic legitimate communications, pressuring re...
Read More » -
Streaming's Single Point of Failure: Why Observability Is Non-Negotiable
The demand for flawless live streaming is critical, as even brief interruptions can severely damage brand reputation and cause significant financial losses, with high-impact outages costing an average of two million dollars per hour. Building a resilient infrastructure requires strategic investme...
Read More » -
BarracudaONE Launches AI Tools to Simplify MSP Security
Barracuda Networks has upgraded its BarracudaONE platform with AI-driven features to simplify security management, automate billing, and enhance operational efficiency for managed service providers. Key enhancements include bulk remediation for email threats to reduce response times and PSA integ...
Read More » -
HCL AppScan 360º 2.0: Secure Your Software Supply Chain
Businesses face challenges in securing software supply chains due to open-source adoption and strict data regulations, which HCL AppScan 360º 2.0 addresses with a cloud-native solution. High-profile incidents like Log4Shell expose vulnerabilities in fragmented open-source dependencies, while glob...
Read More » -
Cayosoft Guardian SaaS: Always-On Hybrid Identity Protection
Cayosoft Guardian is now available as a SaaS model, launching in Q1 2026, offering zero downtime and no maintenance for continuous identity protection and rapid recovery during attacks. The platform enhances hybrid Microsoft identity security by moving to the cloud, ensuring businesses can mainta...
Read More » -
Why Your Supply Chain Needs Continuous Improvement Now
Modern supply chains are highly complex and interconnected, making continuous process improvement essential for resilience and maintaining a competitive edge in the global market. Organizations must embed flexibility into their operations to handle daily disruptions, with effective inventory mana...
Read More » -
AI's Data Hunger Strains Enterprise Security
AI integration is transforming privacy programs into core operational functions, expanding their mandates to include data sourcing, application oversight, and embedded governance, which drives innovation and customer trust. AI governance frameworks are lagging behind adoption, often siloed in IT ...
Read More » -
Apple's First AI Siri Fell Short, Says Craig Federighi
Apple delayed its AI-powered Siri upgrade due to inconsistent performance, as executives refused to compromise on reliability and quality standards. Releasing a subpar product would have harmed customer trust more than the delay, emphasizing Apple's priority for polished user experiences over rus...
Read More » -
Is Your CX Strategy Failing? 10 Warning Signs & Fixes
Many customer experience initiatives fail by asking safe, analytical questions that avoid confronting deeper organizational issues like power structures and incentives, creating a disconnect between leadership rhetoric and customer reality. Common unproductive questions, such as focusing on metri...
Read More » -
Zero-Party Data: The Future of Email Engagement Beyond Cookies
Zero-party data, willingly shared by users, replaces traditional tracking methods, fostering trust and transparency in customer interactions. Privacy regulations and consumer expectations make zero-party data valuable for higher-quality insights, stronger trust, and hyper-personalized experiences...
Read More » -
Fight Review Extortion: Use Google's Report Form Now
Google has introduced a dedicated reporting form for businesses to combat review extortion scams, requiring users to be logged into their associated Google Business Profile account. Scammers typically demand payment, goods, or services in exchange for removing fraudulent low-star reviews, and Goo...
Read More » -
Coupang Data Breach: 33.7 Million Users at Risk
A massive data breach at a major South Korean e-commerce firm compromised 33.7 million customer accounts, exposing personal details and potentially triggering fines nearing $900 million. The breach went undetected for nearly five months, with a former employee suspected of using retained access k...
Read More » -
Coupang CEO Resigns Amid Police Raid Over Data Breach
Coupang's CEO resigned after a massive data breach affecting 33.7 million users, far more than initially reported, and publicly accepted responsibility for the incident and its handling. South Korean police raided Coupang's headquarters and are investigating a former employee, while U.S.-based pa...
Read More » -
Purpose-Driven Brands Boost Profits and Growth
Brands with a strong positive societal impact grow significantly faster, showing a clear financial advantage for purpose-driven companies. An authentic brand purpose is often uncovered from existing customer perceptions and must be consistently integrated across all business operations. Aligning ...
Read More » -
Google Tightens Misrepresentation Rules for Shopping Ads & Listings
Google has clarified its Misrepresentation policy with additional examples and guidance to help marketers understand the rules without changing enforcement. The update specifically addresses issues like non-delivery of products and faulty refund processes, aiming to prevent confusion and improve ...
Read More » -
Doorstep Secures $8M to Solve Missing Food Deliveries
Doorstep, a startup tackling the problem of undelivered food orders, has secured $8 million in seed funding to scale its technology that provides clarity in the final delivery stage. The company's software integrates with delivery apps like Uber Eats and uses smartphone sensors to track a driver'...
Read More » -
N-able Enhances Backup Security with Advanced Threat Protection
N-able has enhanced its Cove Data Protection platform with Anomaly Detection as a Service (ADaaS), a built-in feature that identifies and neutralizes cyberthreats without extra management or costs. The first component, Honeypots, detects brute-force attacks by luring unauthorized access attempts,...
Read More »